Textbook of hemophilia [[electronic resource] /] / edited by Christine A. Lee, Erik E. Berntorp, W. Keith Hoots ; with a foreword by Louis M. Aledort

• Record Nr.: UNISA996205345703316
• Pubbl/distr/stampa: Malden, Mass. ; ; Oxford, : Blackwell Pub., 2005
• ISBN: 1-280-19695-5; 9786610196951; 0-470-98712-X; 1-4051-4386-X
• Descrizione fisica: xii, 400 p., [4] p. of plates : ill. (some col.)
• Altri autori (Persone): LeeChristine A; BerntorpErik; HootsKeith
• Disciplina: 616.1/572
• Soggetti: Hemophilia
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction -- Hemophilia A -- Inhibitors to factor VIII -- Acquired hemophilia -- Hemophilia B -- Pharmacokinetics of factors VIII and IX -- Pediatrics -- Products used to treat hemophilia -- Musculoskeletal -- Transfusion-transmitted disease -- Gene therapy -- Laboratory -- Obstetrics and gynecology -- von Willebrand disease -- Treatment of von Willebrand disease -- Rare bleeding disorders -- Quality of life -- Economics -- Comprehensive care and delivery of care.

Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models / / Wolfgang Ziniel

• Record Nr.: UNINA9910438070903321
• Autore: Ziniel Wolfgang
• Pubbl/distr/stampa: Wiesbaden, : Springer Fachmedien Wiesbaden, 2013
• ISBN: 3-8349-3633-2
• Edizione: [1st ed. 2013.]
• Descrizione fisica: 1 online resource (183 p.)
• Disciplina: 658.8; 658.83
• Soggetti: New products - Management; Consumer behavior
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR, Quality, Purchase Intentions and Value.
• Sommario/riassunto: By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied. This thesis has been granted the Stephan Koren Award for outstanding scientific achievements. Contents · Perceived Quality Research ; · Customer Value · Rasch Modelling and Scale Development, Graphical Chain Modelling, Bradley-Terry Model · Third-Party Product Tests · Product Choice Process · Purchase Intentions Target Groups · Academics and researchers in the fields of marketing, psychometrics, psychological consumer behaviour research · Practitioners in the fields of marketing, sales, product management, online marketing, Web 2.0. Author Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.