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Record Nr. |
UNISA996204963303316 |
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Titolo |
International review on public and nonprofit marketing |
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Pubbl/distr/stampa |
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Berlin : , : Springer-Verlag, , 2004- |
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Descrizione fisica |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing |
Nonprofit organizations - Marketing |
Associations sans but lucratif - Marketing |
Business, general |
Periodical |
periodicals. |
Periodicals. |
MAG (Magazine/Journal) |
Zeitschrift |
Périodiques. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Sommario/riassunto |
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Covers marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints. |
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