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Record Nr. |
UNISA996202301003316 |
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Titolo |
Journal of direct marketing |
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Pubbl/distr/stampa |
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[New York, N.Y.], : John Wiley & Sons., Inc., : Direct Marketing Educational Foundation, 1987-1997 |
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ISSN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Direct marketing |
Marketing direct |
periodicals. |
Periodicals. |
Statistics. |
Périodiques. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Published: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987- |
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Sommario/riassunto |
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Abstracts and full-text (PDF only), 1997; abstracts only, 1996. |
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