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Record Nr. |
UNISA996201324103316 |
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Titolo |
The marketing bulletin |
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Pubbl/distr/stampa |
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Palmerston North, N.Z. : , : Department of Marketing, Massey University, , 1990- |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Marketing research |
Marketing research - New Zealand |
Marketing |
Marketing - New Zealand |
Marketing - Recherche |
Marketing - Recherche - Nouvelle-Zélande |
Marketing - Nouvelle-Zélande |
Periodical |
periodicals. |
Periodicals. |
Périodiques. |
New Zealand |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Archived by the National Library of New Zealand. |
Hypertext links contained in the archived instances of this title are non-functional. |
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Sommario/riassunto |
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Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format. |
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