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Record Nr. |
UNISA996198557403316 |
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Autore |
Kaspar Christian Markus |
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Titolo |
Individualisierung und mobile Dienste am Beispiel der Medienbranche : Ansätze zum Schaffen von Kundenmehrwert / / vorgelgt von Christian Kaspar |
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Pubbl/distr/stampa |
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Göttingen : , : Universitätsverlag Göttingen, , 2006 |
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©2006 |
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Descrizione fisica |
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1 online resource (xx, 324 pages) : illustrations; digital, PDF file(s) |
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Collana |
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Open Access e-Books |
Knowledge Unlatched |
Göttinger Schriften zur Internetforschung, , 1863-0944 ; ; Band 3 |
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Disciplina |
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Soggetti |
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Mass media - Economic aspects |
Mass media - Management |
Mass media and technology |
Wireless internet |
Web services |
Internet - Technological innovations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Dissertation zur Erlangung des wissenschaftlichen Doktorgrades der Wirtschaftswissenschaftlichen Fakultät der Georg-August-Universität Göttingen, 2005" |
"Internetokonomie"--Cover. |
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Nota di bibliografia |
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Includes bibliographical references (pages [295]-324). |
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Sommario/riassunto |
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Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional |
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