1.

Record Nr.

UNISA996198557403316

Autore

Kaspar Christian Markus

Titolo

Individualisierung und mobile Dienste am Beispiel der Medienbranche : Ansätze zum Schaffen von Kundenmehrwert / / vorgelgt von Christian Kaspar

Pubbl/distr/stampa

Göttingen : , : Universitätsverlag Göttingen, , 2006

©2006

Descrizione fisica

1 online resource (xx, 324 pages) : illustrations; digital, PDF file(s)

Collana

Open Access e-Books

Knowledge Unlatched

Göttinger Schriften zur Internetforschung, , 1863-0944 ; ; Band 3

Disciplina

338.4730223

Soggetti

Mass media - Economic aspects

Mass media - Management

Mass media and technology

Wireless internet

Web services

Internet - Technological innovations

Lingua di pubblicazione

Tedesco

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"Dissertation zur Erlangung des wissenschaftlichen Doktorgrades der Wirtschaftswissenschaftlichen Fakultät der Georg-August-Universität Göttingen, 2005"

"Internetokonomie"--Cover.

Nota di bibliografia

Includes bibliographical references (pages [295]-324).

Sommario/riassunto

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional



media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented.