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Record Nr. |
UNISA996197697903316 |
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Autore |
Moloney Kevin <1943, > |
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Titolo |
Rethinking public relations : the spin and the substance / / Kevin Moloney |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2000 |
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ISBN |
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1-134-60358-4 |
1-280-31773-6 |
0-203-46250-5 |
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Descrizione fisica |
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1 online resource (ix, 196 pages) |
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Collana |
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Routledge advances in management and business studies Rethinking public relations |
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Classificazione |
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Disciplina |
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Soggetti |
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Public relations |
Mass media and business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR. |
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