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1. |
Record Nr. |
UNINA990006526770403321 |
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Autore |
Resta, Eligio |
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Titolo |
Conflitti sociali e giustizia / Eligio Resta |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Collana |
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Disciplina |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910480852803321 |
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Autore |
Jones John Philip |
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Titolo |
The ultimate secrets of advertising [[electronic resource] /] / John Philip Jones |
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Pubbl/distr/stampa |
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ISBN |
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1-4522-2936-8 |
0-7619-2243-1 |
1-4522-6270-5 |
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Descrizione fisica |
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1 online resource (254 p.) |
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Disciplina |
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Soggetti |
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Advertising |
Advertising agencies |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Half title page; Title page; Copyright page; Dedication; Contents; Epigraph; List of Tables and Figures; Foreword: Red Threads; Acknowledgments; Chapter 1 - Big Ideas and Good Ideas; Chapter 2 - Passing Through the Gate; Chapter 3 - Getting It Right the First Time; Chapter 4 - Repetition, Competition, and the Growth (or Decline) of Brands; Chapter 5 - Keeping the Brand in the Window; Chapter 6 - The Bridge to the Long Term; Chapter 7 - A First Measure of Long-Term Effects; Chapter 8 - The Depth of Advertising's Long-Term Effects |
Chapter 9 - Can Doses of Advertising Produce Doses of Profit?Chapter 10 - Frozen Effects Versus Continuous Effects: Snapshots Versus Movies; Appendix A: Tracking Studies; Appendix B: Alternative Systems for Measuring Long-Term Effects; Index; About the Author |
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Sommario/riassunto |
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Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand. |
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3. |
Record Nr. |
UNISA990005588730203316 |
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Autore |
GROSSNER, Claus |
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Titolo |
I filosofi tedeschi contemporanei : fra neomarxismo, ermeneutica e razionalismo critico / Claus Grossner ; presentazione a cura di Franco Volpi |
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Pubbl/distr/stampa |
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Roma, : Città nuova : [1980] |
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Descrizione fisica |
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Collana |
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Disciplina |
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Soggetti |
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Filosofia tedesca - Sec. 20. - Antologie |
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Collocazione |
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CC 193 GRO |
II.1.D. 4013(XV B Coll. 80/50) |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Traduzione dal tedesco e nota bio-bibliografica a cura di Franco Volpi |
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4. |
Record Nr. |
UNINA9910619467403321 |
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Autore |
Vilenica Marina |
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Titolo |
Aquatic Insects : Biodiversity, Ecology and Conservation Challenges |
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Pubbl/distr/stampa |
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MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
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ISBN |
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Descrizione fisica |
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1 online resource (240 p.) |
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Soggetti |
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Biology, life sciences |
Ecological science, the Biosphere |
Research & information: general |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Insects have successfully inhabited all freshwater habitats on Earth and are often the most diverse and abundant species in streams and ponds. With a disproportionally high species richness compared to the area covered by freshwaters, aquatic insects represent a hotspot of diversity. They play crucial roles in aquatic food webs as primary consumers, detritivores, and predators, but they also represent an important food resource for aquatic and terrestrial predators. Many aquatic insect orders, such as mayflies, stoneflies, and caddisflies, include taxa that are highly sensitive to habitat alterations, reflecting the health of the overall aquatic ecosystem. This feature is exploited by many scientists and practitioners around the world for water and environment quality monitoring. Despite their importance in term of diversity, ecosystem services and bioindication, many aquatic insect species are critically endangered, mainly due to anthropogenic pressures on freshwaters and climate change. Although the research efforts on aquatic insects tremendously increased during the 21st century, much is still left undiscovered. This Special Issue addresses existing knowledge gaps and increases our understanding of taxonomic diversity and phylogeny, distribution patterns, and community ecology of aquatic insects through 15 new studies that cover most of the aquatic insect orders over a wide geographic range. In a context of rapid global biodiversity |
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loss, accelerating the acquisition of both fundamental and applied knowledge is crucial. |
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