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1. |
Record Nr. |
UNISA990002181430203316 |
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Autore |
EDGREN, Gosta |
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Titolo |
Wage formation and economy / Gosta Edgren, Karl-Olof Faxen, Clas-Erik Odhner |
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Pubbl/distr/stampa |
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London : Allen & Unwin, 1973 |
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Descrizione fisica |
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Altri autori (Persone) |
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ODHNER, Clas-Erik |
FAXEN, Karl-Olof |
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Disciplina |
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Collocazione |
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331.21 EDG 1 (IEP VIII 643) |
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Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910154284303321 |
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Autore |
Salzman Marian L. |
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Titolo |
Agile PR : expert messaging in a hyper-connected, always-on world / / Marian Salzman and the Team at Havas PR |
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Pubbl/distr/stampa |
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New York : , : AMACOM, American Management Association, , [2017] |
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�2017 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xxiv, 243 pages) |
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Collana |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your |
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brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. |
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Sommario/riassunto |
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Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other key conferences Avert and resolve crises Measure the impact of media placements And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact. |
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3. |
Record Nr. |
UNINA9910827899503321 |
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Autore |
Koukolík Frantisek |
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Titolo |
Metuzalém : O stárnutí a stárí / / Frantisek Koukolík ; Recenzenti, prof. ThDr. Otakar A. Funda, Dr. Theol., prof. MUDr. Petr Zvolský, DrSc. ; Redakce, Lenka Sčerbaničová ; Grafická úprava, Jan Serých |
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Pubbl/distr/stampa |
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Prague, Czech Republic : , : Karolinum, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[Vydání první.] |
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Descrizione fisica |
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1 online resource (227 p.) |
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Disciplina |
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Soggetti |
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Aging - Health aspects - Czech Republic |
Older people - Moral and ethical aspects - Czech Republic |
Older people - Czech Republic - Social conditions |
Older people - Czech Republic - Economic conditions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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4. |
Record Nr. |
UNINA9910300212003321 |
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Autore |
Pelberg Robert |
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Titolo |
Cardiac CT Angiography Manual / / by Robert Pelberg |
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Pubbl/distr/stampa |
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London : , : Springer London : , : Imprint : Springer, , 2015 |
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ISBN |
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1-4471-6689-2 |
1-4471-6690-6 |
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Edizione |
[2nd ed. 2015.] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Cardiology |
Radiology |
Diagnostic Radiology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Sommario/riassunto |
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This second edition is meant to adhere to the guiding principles of the original edition while serving as a useful and up to date manual on the theory, performance and application of Cardiac CT angiography (CCTA). The technique has come a long way and is now a mainstream, well-established cardiac diagnostic imaging modality with widespread acceptance and application. Cardiac CT Angiography Manual represents a useful summary of the field and an aid in the training process. It is intended to make hard to understand concepts, easy and enjoyable by translating difficult ideas into simple terminology and phraseology. It has been designed to guide the reader through the training process and to serve as a useful reference for those already practicing CCTA. |
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