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1. |
Record Nr. |
UNISA990002005320203316 |
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Autore |
WEST, Paul |
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Titolo |
The modern novel / Paul West |
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Pubbl/distr/stampa |
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London : Hutchinson, 1965 |
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Descrizione fisica |
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Collocazione |
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VII.3.B. 836/1(II i B 104 (I) |
VII.3.B. 836/2(II i B 104/2) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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<1.> : England and France. - XII, 216 p. ; <2.> : The United States and other countries. - P. 219-452 |
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2. |
Record Nr. |
UNINA9910765609603321 |
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Autore |
Schürmann Uwe |
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Titolo |
Erfolgsfaktoren der Werbung im Produktlebenszyklus |
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Pubbl/distr/stampa |
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Bern, : Peter Lang International Academic Publishers, 2018 |
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ISBN |
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Descrizione fisica |
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Soggetti |
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Production & quality control management |
Sales & marketing management |
Market research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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Der Werbung kommt im Lebenszyklus von Produkten eine Schlüsselfunktion zum Ausbau und zur Sicherung des Markterfolges zu. |
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Dabei muß sich die Werbung an den strategisch relevanten Situationsbedingungen, wie sie in der Taxonomie des Produktlebenszyklus-Konzeptes zum Ausdruck kommen, ausrichten. Auf der Grundlage einer Stichprobe von 185 Produkten aus 6 Warengruppen des klassischen Markenartikelbereichs geht die vorliegende Untersuchung erstmalig auf empirischer Basis den Bestimmungsfaktoren des Werbeerfolges in verschiedenen Produktlebenszyklusphasen nach. Aufbauend auf einer Operationalisierung psychographischer und ökonomischer Erfolgsdimensionen wird sowohl der Einfluß strategischer Faktoren (Zielgruppen-, Instrumente- und Positionierungsstrategie) als auch maßnahmenabhängiger Faktoren (Budget, Gestaltung, Mediaselektion und Integration) untersucht. |
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3. |
Record Nr. |
UNINA9910959679603321 |
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Autore |
Drennan William R |
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Titolo |
Death in a prairie house : Frank Lloyd Wright and the Taliesin murders / / William R. Drennan |
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Pubbl/distr/stampa |
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Madison, : Terrace Books, c2007 |
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ISBN |
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9786612255830 |
9781282255838 |
1282255835 |
9780299222130 |
0299222136 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (232 p.) |
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Classificazione |
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BIO000000BIO001000TRU002000 |
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Disciplina |
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Soggetti |
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Architects - United States |
Spring Green (Wis.) Biography |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. 207-209) and index. |
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Nota di contenuto |
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Intro -- Contents -- Acknowledgments -- Prologue: The House across the River -- 1. Prelude to Murder: The Architect and the Feminist -- 2. Scandal in Oak Park -- 3. "A Peculiar Establishment": Life at Taliesin, |
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1911-1914 -- 4. "A Summer Day That Changed the World": Murder at Taliesin -- 5. "I Guess You Solved the Question": The Motives, Trials, and Lonesome Death of Julian Carlton -- Epilogue: The Legacy of Fire -- Notes -- Selected Bibliography -- Index. |
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Sommario/riassunto |
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Supplying both a gripping mystery story and a portrait of the artist in his prime, William Drennan wades through the myths surrounding Wright and the massacre, casting fresh light on the formulation of Wright's architectural ideology and the cataclysmic effects that the Taliesin murders exerted on the fabled architect and on his subsequent designs. |
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