|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910522944903321 |
|
|
Titolo |
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2022.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (247 pages) |
|
|
|
|
|
|
Collana |
|
Contributions to Management Science, , 2197-716X |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Telemarketing |
Internet marketing |
Electronic commerce |
Strategic planning |
Leadership |
Digital Marketing |
e-Commerce and e-Business |
Business Strategy and Leadership |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing |
|
|
|
|