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1. |
Record Nr. |
UNISA990001237130203316 |
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Autore |
BONTI, Mariacristina |
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Titolo |
Dal sistema burocratico alla cultura della qualità nelle amministrazioni pubbliche : modelli di analisi e strumenti operativi / Mariacristina Bonti |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Collana |
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Collana di studi economico-aziendali . N.S. ; 39 |
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Disciplina |
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Soggetti |
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Amministrazione pubblica - Gestione - Controllo |
Amministrazione pubblica - Servizi - Controllo di qualità |
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Collocazione |
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XXX.B. Coll. 10/ 41 (COLL ECV 39) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910785734603321 |
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Autore |
Lea-Greenwood Gaynor |
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Titolo |
Fashion marketing communications [[electronic resource] /] / Gaynor Lea-Greenwood |
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Pubbl/distr/stampa |
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Chichester, : John Wiley & Sons, Ltd., 2013 |
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ISBN |
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1-118-49616-7 |
1-283-66515-8 |
1-118-49617-5 |
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Descrizione fisica |
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1 online resource (218 p.) |
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Disciplina |
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Soggetti |
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Advertising - Fashion |
Fashion merchandising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Fashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media |
Internet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement |
Monthly and weekly magazines Weekend supplements; Celebrity and |
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gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments |
The role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition |
Global recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design |
Boutique layout |
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Sommario/riassunto |
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Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. |
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3. |
Record Nr. |
UNINA9910962701103321 |
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Titolo |
Data and knowledge for medical decision support : proceedings of the EFMI Special Topic Conference, 17-19 April 2013, Prague, Czech Republic / / edited by Bernd Blobel, Arie Hasman and Jana Zvárová |
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Pubbl/distr/stampa |
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Amsterdam, : IOS Press, 2013 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (224 p.) |
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Collana |
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Studies in health technology and informatics, , 0926-9630 ; ; v. 186 |
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Altri autori (Persone) |
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BlobelBernd |
HasmanArie |
ZvárováJana |
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Disciplina |
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Soggetti |
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Medicine - Decision making - Data processing |
Clinical medicine - Decision making - Data processing |
Expert systems (Computer science) |
Decision support systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Title Page; Preface; EFMI STC 2013 Program Committee and Reviewers; Information on EFMI Working Groups; Contents; Invited Papers; Knowledge Representation and Management Enabling Intelligent Interoperability - Principles and Standards; Handling Intra-Cluster Correlation when Analyzing the Effects of Decision Support on Health Care Process Measures; Basics and Requirements for Medical Decision Support Systems; How Turing and Wolf Influenced My Decision Support Systems; Designing Prognostic Models by Reinforcing Linear Separation; Personalized Medicine and the Need for Decision Support Systems |
Analyzing the ""CareGap"": Assessing Gaps in Adherence to Clinical Guidelines in Adult Soft Tissue SarcomaA Novel Way of Integrating Rule-Based Knowledge into a Web Ontology Language Framework; Attitudes and Experience of Dutch General Practitioners Regarding Computerized Clinical Decision Support; A Comparison of English and French Approaches to Providing Patients Access to Summary Care Records: Scope, Consent, Cost; Global Quality Indicators for Primary |
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Care Electronic Patient Records; Knowledge Representation and Management |
Structured Knowledge Acquisition for Defining Guideline-Compliant PathwaysTempolenses with Variable Magnification for Sonic Representation of Medical Data. Application for Cardiac Signals; System for Selecting Relevant Information for Decision Support; Computational Cognitive Modeling for the Diagnosis of Specific Language Impairment; Entropy-Driven Decision Tree Building for Decision Support in Gastroenterology; Sharing and Reusing Multimedia Multilingual Educational Resources in Medicine; An Ontolological Treatment of Clinical Prediction Rules Implementing the Alvarado Score |
Simultaneously Authoring and Modeling Clinical Practice Guidelines: A Case Study in the Therapeutic Management of Type 2 Diabetes in FranceMedical Decision Support Solutions; A Conceptual Framework for Automating the Operational and Strategic Decision-Making Process in the Health Care Delivery System; Supporting Drug Prescription Through Autocompletion; Physicians Perceptions of an Educational Support System Integrated into an Electronic Health Record; Project I-COP - Architecture of Software Tool for Decision Support in Oncology |
Design and Implementation of the Standards-Based Personal Intelligent Self-Management System (PICS)Prognostic Decision Support Using Symbolic Dynamics in CTG Monitoring; Rule-Based Healthcare-Associated Bloodstream Infection Classification and Surveillance System; Diagnostic Decision Support of Heart Rate Turbulence in Sleep Apnea Syndrome; Utilization of Ontology Look-Up Services in Information Retrieval for Biomedical Literature; A Proposed Novel Method for CHD Screening by Fetal Heart Murmur Detection Using Phonocardiography; DIOS - Database of Formalized Chemotherapeutic Regimens |
Adverse Drug Event Prevention in Neonatal Care: A Rule-Based Approach |
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Sommario/riassunto |
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Ensuring patient safety and providing high-quality health services are the dominant challenges faced by healthcare systems around the world today. The sharing of advanced knowledge and best practice in diagnosis, therapy, process optimization and prevention are essential to achieve this goal; this includes enhanced networking socially and technologically as well as the inclusion of public health and social sciences.This book contains the proceedings of the 13th European Federation for Medical Informatics (EFMI) Special Topic Conference (STC), held in Prague, Czech Republic, in April 2013. The EFMI STC 2013 is EuropeOCOs leading forum for presenting the results of current scientific work in health informatics processes, systems and technologies this year. The title of this 13th conference is Data and Knowledge for Medical Decision Support, and the conference addresses this important field, linking traditional and translational medicine with natural sciences and technology with a view to the design, implementation and deployment of intelligent systems which will meet the expectations of developers and users such as health professionals and patients.Within this context, the authors included here address the important issues of knowledge representation and management, appropriate terminologies and ontologies, the development of reasoning engines, and the modeling and simulation of real systems for decision making. The hot topics of Big Data and Analytics also receive attention." |
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