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1. |
Record Nr. |
UNISA990000944170203316 |
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Autore |
BRUNETTI, Dimitri |
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Titolo |
L'archivio comunale : manuale per la tenuta e la gestione dei beni archivistici : titolario di classificazione; massimario di scarto; privacy e diritto di accesso; firma digitale, protocollo informatico e nuove tecnologie / Dimitri Brunetti, Daniela Bacino |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Collana |
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Progetto ente locale , Amministrazione mangement |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Archivi comunali - Organizzazione |
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Collocazione |
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XXIV.3.P 482 (IG IV 1401) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910785408903321 |
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Titolo |
The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
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Pubbl/distr/stampa |
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[Copenhagen], : Copenhagen Business School Press, 2008 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (198 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Wine industry |
Wine - Marketing |
Wine and wine making |
Viticulture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion"" |
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" |
""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; |
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""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" |
""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
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