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1. |
Record Nr. |
UNISA990000345830203316 |
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Autore |
OSBORNE, Adam |
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Titolo |
Introduzione ai microcomputer / Adam Osborne and associates |
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Pubbl/distr/stampa |
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Milano : Jackson italiana, c1980 |
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Descrizione fisica |
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Disciplina |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910346955203321 |
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Autore |
Lobos Fernández Mauricio |
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Titolo |
Homogenization and materials design of mechanical properties of textured materials based on zeroth-, first- and second-order bounds of linear behavior |
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Pubbl/distr/stampa |
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KIT Scientific Publishing, 2018 |
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ISBN |
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Descrizione fisica |
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1 online resource (IX, 199 p. p.) |
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Collana |
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Schriftenreihe Kontinuumsmechanik im Maschinenbau / Karlsruher Institut für Technologie, Institut für Technische Mechanik - Bereich Kontinuumsmechanik |
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Soggetti |
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Technology: general issues |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This work approaches the fields of homogenization and of materials design for the linear and nonlinear mechanical properties with prescribed properties-profile. The set of achievable properties is |
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bounded by the zeroth-order bounds (which are material specific), the first-order bounds (containing volume fractions of the phases) and the second-order Hashin-Shtrikman bounds with eigenfields in terms of tensorial texture coefficients for arbitrarily anisotropic textured materials. |
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3. |
Record Nr. |
UNINA9910163871303321 |
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Autore |
Vanolo Alberto |
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Titolo |
City branding : the ghostly politics of representation in globalising cities / / Alberto Vanolo |
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Pubbl/distr/stampa |
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New York, N.Y. : , : Routledge, , 2017 |
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ISBN |
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1-317-33775-1 |
1-315-66066-0 |
1-317-33776-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (218 pages) : illustrations |
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Collana |
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Routledge Research in Planning and Urban Design |
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Disciplina |
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Soggetti |
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City promotion |
Branding (Marketing) |
Urban economics |
Culture and globalization |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Introducing urban branding : a spectral metaphor -- 2. The evolution of the place branding debate -- 3. Neoliberalism, consumption and the institutional frameworks of city branding -- 4. City branding as a politics of representation : a play with the visible, the invisible and the ghostly in-between -- 5. The global, the creative and the smart city -- 6. Symbols, spectres and the emotional geographies of city branding -- 7. Assessment and evaluation of urban brands, or, Disciplining urban spectres -- 8. Concluding remarks : insurgent ghosts and the politics of city branding. |
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Sommario/riassunto |
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Since the 1990s, city branding has become a key factor in urban |
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development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing. |
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