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Record Nr. |
UNIORUON00433759 |
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Autore |
CRANE, Stephen |
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Titolo |
Alyj ševron mužestva / Stiven Krejn ; Perevod s anglijskogo Ju. Flevickogo |
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Pubbl/distr/stampa |
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N'ju- Jork, : Izdatel'stvo imeni Čechova, 1954 |
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Titolo uniforme |
The red badge of courage |
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Descrizione fisica |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910725091303321 |
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Autore |
Krüger Zuzanna |
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Titolo |
The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger |
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Pubbl/distr/stampa |
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Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
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ISBN |
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9781484292129 |
9781484292112 |
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Edizione |
[1st ed. 2023.] |
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Descrizione fisica |
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1 online resource (262 pages) |
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Collana |
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Design Thinking, , 2945-7807 |
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Disciplina |
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Soggetti |
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Internet programming |
Telemarketing |
Internet marketing |
Web Development |
Digital Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion. |
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Sommario/riassunto |
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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic. |
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