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1. |
Record Nr. |
UNIORUON00319261 |
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Titolo |
Il viaggio degli emigranti in America Latina tra Ottocento e Novecento : gli aspetti economici, sociali, culturali / a cura di Giuseppe Moricola |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Soggetti |
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Italia - Emigrazione - America latina. 1800-1900 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910153068303321 |
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Autore |
Seitel Fraser P |
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Titolo |
Seitel: Pract Publc Relation PNIE_12 |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Pearson Education Limited, 2013 |
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ISBN |
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Edizione |
[12th ed.] |
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Descrizione fisica |
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1 online resource (402 pages) |
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Soggetti |
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Public relations |
Communication in organizations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Cover -- Table of Contents -- 1. Defining Public Relations -- 2. The History and Growth of Public Relations -- 3. Communication -- 4. Public Opinion -- 5. Management -- 6. Ethics -- 7. The Law -- 8. Research -- 9. Media -- 10. Social Media -- 11. Government Relations -- 12. Employee Relations -- 13. Community Relations -- 14. International Consumer Relations -- 15. Public Relations Writing -- 16. Integrated Marketing Communications -- 17. Crisis Management -- |
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Sommario/riassunto |
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For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics. |
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