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Record Nr. |
UNINA9910777986003321 |
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Autore |
Curry Jeffrey E. <1953-> |
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Titolo |
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
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Pubbl/distr/stampa |
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Petaluma, CA, : World Trade Press, c2009 |
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ISBN |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (192 p.) |
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Collana |
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The Short course in international trade series |
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Disciplina |
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Soggetti |
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Export marketing |
Global business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 184). |
Includes web resources. |
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Nota di contenuto |
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International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market |
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
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Sommario/riassunto |
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A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide. |
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