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1. |
Record Nr. |
UNINA9910139013303321 |
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Autore |
Siroker Dan |
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Titolo |
A/B testing [[electronic resource] ] : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman |
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Pubbl/distr/stampa |
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ISBN |
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1-118-65920-1 |
1-119-17645-X |
1-118-79241-6 |
1-118-65917-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (210 p.) |
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Altri autori (Persone) |
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KoomenPete <1982-> |
HarshmanCara |
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Disciplina |
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Soggetti |
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Organizational effectiveness |
Multimedia systems - Social aspects |
Application software - Testing |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. |
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Sommario/riassunto |
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A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien |
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2. |
Record Nr. |
UNIORUON00278621 |
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Autore |
CHIH, Rachida |
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Titolo |
Le Soufisme au quotidien : Confréries d'Egypte au XXe siècla / Rachida Chih ; Préface de Michel Chodkiewicz |
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Pubbl/distr/stampa |
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[Arles], : Sindbad/Actes Sud, 2000 |
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ISBN |
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Descrizione fisica |
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Materiale a stampa |
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Livello bibliografico |
Monografia |
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