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Record Nr. |
UNINA9910779589203321 |
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Titolo |
Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
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Pubbl/distr/stampa |
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[Bradford], : Emerald Insights, 2012 |
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ISBN |
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1-78190-364-6 |
1-283-99112-8 |
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Descrizione fisica |
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1 online resource (123 p.) |
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Collana |
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International journal of culture, tourism and hospitality research, , 1750-6182 ; ; v. 6, no. 4 |
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Altri autori (Persone) |
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ZinsAndreas H |
DolnicarSara |
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Disciplina |
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Soggetti |
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Tourism - Research - Methodology |
Hospitality industry - Marketing |
Tourism - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Published in association with International Academy of Culture, Tourism, & Hospitality Research. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models |
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
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Sommario/riassunto |
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This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our |
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