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1. |
Record Nr. |
UNICASMIL0209450 |
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Titolo |
Poetarum epicorum Graecorum Testimonia et fragmenta |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910791455603321 |
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Autore |
Burton Graeme |
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Titolo |
Media and society [[electronic resource] ] : critical perspectives / / Graeme Burton |
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Pubbl/distr/stampa |
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Berkshire, : Open University Press, 2010 |
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ISBN |
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1-283-33820-3 |
9786613338204 |
0-335-23925-0 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (352 p.) |
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Disciplina |
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Soggetti |
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Mass media - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2005. Reprinted 2007. |
Includes glossary. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front cover; Half title; Title page; Copyright page; Contents; Figures and illustrations; Acknowledgements; Introduction; 1 Media texts:Features and deconstructions; 2 Media institutions: Key areas and their implications for understanding media; 3 Audiences and effects: Defining audiences and exploring their relationships with texts; 4 Media - audience - influence: Questions of effects: politics, children, violence; 5 Popular music: Questioning the popular, questioning |
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control, questioning the global; 6 The media and new technology: Technologies changing the media and changing consumption |
7 Advertising: Its relationship with media industries and with audiences8 News: Different kinds of news: constructing the world; 9 Sport and representation: Media defining sport; sport as business; sport and meaning; 10 Globalization and the media: Questions of power and of cultural exchange; Glossary; References; Selected websites; Index; Back cover |
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Sommario/riassunto |
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This popular introductory book provides a clear introduction to the key ideas within media studies. The friendly writing style and everyday examples, which made the first edition a favourite with students and lecturers alike, has been retained and updated in this new edition. |
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3. |
Record Nr. |
UNINA9910779127203321 |
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Titolo |
Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
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ISBN |
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1-5063-1954-8 |
0-8039-5397-6 |
1-4522-3345-4 |
1-4522-6363-9 |
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Descrizione fisica |
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1 online resource (xiii, 304 p.) : ill |
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Altri autori (Persone) |
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MaibachEdward |
ParrottRoxanne |
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Disciplina |
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Soggetti |
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Mass media in health education |
Health promotion |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - |
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Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages |
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication |
Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
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Sommario/riassunto |
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. |
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4. |
Record Nr. |
UNIORUON00028938 |
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Autore |
PRENTICE, D. J. |
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Titolo |
The Murut Languages of Sabah / by D. J. Prentice |
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Pubbl/distr/stampa |
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Camberra, : The Australian National University, 1971 xi, 311, 7 p. ; 25 cm |
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ISBN |
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Classificazione |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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