Marketingziel Kundenbindung : die Kundenkarte im Einzelhandel / / Thomas vor der Sielhorst

• Record Nr.: UNINA9911098310703321
• Autore: Sielhorst Thomas vor der
• Pubbl/distr/stampa: Hamburg, : IGEL Verlag, 2009
• ISBN: 3-86815-397-7
• Edizione: [1. Aufl.]
• Descrizione fisica: 1 online resource (85 p.)
• Disciplina: 658.8; 658.804
• Soggetti: Customer loyalty; Consumer satisfaction; Customer relations
• Lingua di pubblicazione: Tedesco
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Diplom-Kaufmann (FH) Thomas vor der Sielhorst: Marketingziel Kundenbindung: Die Kundenkarte im Einzelhandel; Inhaltsverzeichnis; 1 Einleitung; 2 Ausgangssituation - Markt , Marketing und Kundenbindung im Wandel; 3 Kunden und Kundenbindung im Einzelhandel; 4 Kundenkarten; 5 Analysen im Kunden- bindungs- management; 6 Ausblick; Anhang; Quellenverzeichnis
• Sommario/riassunto: Der Wandel des unternehmerischen Umfeldes durch gesättigte Märkte, verstärkten Wettbewerb, Austauschbarkeit von Produkten und Leistungen, erhöhte Sparneigung und Kaufzurückhaltung der Konsumenten hat es erforderlich gemacht, durch gezielte Maßnahmen zu versuchen, dieser Entwicklung entgegenzuwirken. Als eine Möglichkeit der verbesserten Kundenbindung hat sich im Konsumgüterbereich des Handels dabei die Einführung einer Kundenkarte als Schwerpunkt der Kundenbindung herauskristallisiert. Der Autor erläutert in dieser Arbeit die Zusammenhänge zwischen Kundenzufriedenheit und Kundenbindung sowie d

Clinical teaching strategies in nursing / / Kathleen B. Gaberson, Marilyn H. Oermann

• Record Nr.: UNINA9911090023703321
• Autore: Gaberson Kathleen B
• Pubbl/distr/stampa: New York, NY, : Springer Pub., c2010
• ISBN: 1-282-56621-0; 9786612566219; 0-8261-0582-3
• Edizione: [3rd ed.]
• Descrizione fisica: 1 online resource (457 p.)
• Altri autori (Persone): OermannMarilyn H
• Disciplina: 610.73071; 610.730711
• Soggetti: Nursing - Study and teaching; Medicine - Study and teaching
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Intro -- Contents -- Contributors -- Preface -- SECTION I: FOUNDATIONS OF CLINICAL TEACHING -- 1 Contextual Factors Affecting Clinical Teaching -- 2 Outcomes of Clinical Teaching -- 3 Preparing for Clinical Learning Activities -- 4 Process of Clinical Teaching -- 5 Ethical and Legal Issues in Clinical Teaching -- SECTION II: STRATEGIES FOR EFFECTIVE CLINICAL TEACHING -- 6 Choosing Clinical Learning Assignments -- 7 Self-Directed Learning Activities -- 8 Clinical Simulation -- 9 Virtual Reality and Game-Based Clinical Education -- 10 Case Method, Case Study, and Grand Rounds -- 11 Discussion and Clinical Conference -- SECTION III: CLINICAL TEACHING STRATEGIES FOR SELECTED CONTEXTS -- 12 Quality Clinical Education for Graduate Nursing Students at a Distance: One Exemplar -- 13 Using Preceptors as Clinical Teachers and Coaches -- 14 Clinical Teaching in Diverse Settings -- SECTION IV: EVALUATION STRATEGIES IN CLINICAL TEACHING -- 15 Written Assignments -- 16 Clinical Evaluation and Grading -- Appendix: Certified Nurse Educator (CNE[sup(CM)]) Examination Detailed Test Blueprint -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
• Sommario/riassunto: This textbook presents a comprehensive framework for planning, guiding, and evaluating learning activities for undergraduate and graduate nursing students in clinical settings. Recognizing that clinical settings require different approaches to teaching, the contributors present tools-working models, learning assignments and activities, simulations, the use of Grand Rounds for clinical educations, and pointers on ethical and legal issues-to help educators meet the challenges of this complex environment. This new edition presents the newest clinical teaching strategies to ensure that it

Fundamentals of spacecraft thermal design / / edited by John W. Lucas

• Record Nr.: UNINA9911154423203321
• Pubbl/distr/stampa: Cambridge, Mass., : MIT Press, [1972]
• ISBN: 1-60086-503-8; 1-60086-284-5
• Edizione: [1st ed.]
• Descrizione fisica: xvi, 599 p. : ill
• Collana: Progress in astronautics and aeronautics ; ; v. 29
• Altri autori (Persone): LucasJohn W
• Disciplina: 629.47/01/5367; 629.1/08 s
• Soggetti: Space vehicles - Thermodynamics
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "Technical papers selected from the AIAA 9th Aerospace Sciences Meeting, January 1971, and the AIAA 6th Thermophysics Conference, April 1971, subsequently revised for this volume."
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Title -- Copyright -- Contents -- Preface -- Editorial Committee for Volume 29 -- I. Surface Radiation Properties -- I.1 Synthesis and Measurement -- Space Radiation Environmental Effects on Reactively Encapsulated Zinc Orthotitanates and Their Paints -- Coloration of MgO Single Crystals by Low Energy Protons-A Function of Selected Defects -- Reflectance Measurements of Dielectric Coatings on a Conductor Substrate -- Bidirectional Reflectance of a Randomly Rough Surface -- Bidirectional Reflectance Characteristics of Integrating Sphere Coatings -- Particulate Radiation Effects on the Solar Absorptance of Thermal Control Surfaces -- Long-Duration Exposure ; of Spacecraft Thermal Coatings to Simulated Near-Earth Orbital Conditions -- I.2 Contamination Effects -- Sensitivity of Thermal Surface Solar Absorptance to Particulate Contamination -- Measurement and Application of Contaminant Optical Constants -- Restoration of Degraded Spacecraft Surfaces Using Reactive Gas Plasmas -- I.3 Space Flight Effects -- Report on the Flight Performance of the Z-93 White Paint Used in the SERT II Thermal Control System -- Radiation Degradation Analysis of Surveyor III Material -- Study of Thermal Control Surfaces Returned from Surveyor III -- II. Thermal Analysis -- Directional Property Effects on Radiant Heat Transfer and Equilibrium Temperature -- Radiant Heat Transfer between Nongray Surfaces -- Thermal Contact Conductance of Turned Surfaces -- Thermal Conductance of a Row of Cylinders Contacting Two Planes -- Re-entry Thermal Analysis of Variable Thickness Spherical Vehicles -- Coupling of Shape Change, Heating Distribution and Internal Conduction for Ablating Bodies -- Temperature Uncertainties Associated with Spacecraft Thermal Analyses -- Spacecraft Thermal Design Verification through Modeling -- III. Heat Pipes.; Effects of Friction on the Sonic Velocity Limit in Sodium Heat Pipes -- Possible Application of Electro-Osmotic Flow Pumping in Heat Pipes -- Experimental Performance of Grooved Heat Pipes at Moderate Temperatures -- Operating Characteristics and Long Life Capabilities of Organic Fluid Heat Pipes -- Design and Performance of Noncondensible Gas Controlled Heat Pipes -- Feedback Controlled Variable Conductance Heat Pipes -- Design, Fabrication, and Testing of a Variable Conductance Heat Pipe for Equipment Thermal Control -- A Variable Conductance Heat-Pipe Flight Experiment -- IV. Thermal Design -- Apollo Telescope Mount/Thermal Systems Unit: Correlation of Predicted Data and Test Results -- Radiative, Ablative, and Active Cooling Thermal Protection Studies for the Leading Edge of a Fixed-Straight Wing Space Shuttle -- Space Station Environmental Thermal Control System Definition -- Index to Contributors to Volume 29 -- A -- B -- C -- D -- E -- F -- G -- H -- J -- K -- L -- M -- N -- P -- S -- T -- W -- Y -- Z.