1.

Record Nr.

UNINA9911107428203321

Autore

Gronbach Kenneth W

Titolo

The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach

Pubbl/distr/stampa

New York, : American Management Association, c2008

ISBN

9786611757861

9781281757869

1281757861

9780814410172

0814410170

Edizione

[1st edition]

Descrizione fisica

1 online resource (289 p.)

Disciplina

658.8/343

Soggetti

Target marketing - United States

Consumer behavior - United States

Marketing research - United States

Demography - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR;

Sommario/riassunto

A myth-breaking book that will redefine who marketers see as their most valuable customers.



2.

Record Nr.

UNINA9911138748303321

Autore

Bragg Steven M

Titolo

Inventory accounting : a comprehensive guide / / Steven M. Bragg

Pubbl/distr/stampa

Hoboken, N.J., : John Wiley & Sons, c2005

ISBN

9786610254941

9781280254949

1280254947

9780471718727

0471718726

Edizione

[1st ed.]

Descrizione fisica

1 online resource (257 p.)

Disciplina

657/.72

Soggetti

Inventories - Accounting

Inventory control

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Inventory Accounting: A Comprehensive Guide; Contents; Preface; About the Author; Chapter 1: Inventory Data Collection; Chapter 2: Inventory and Manufacturing Systems; Chapter 3: Inventory Control Systems; Chapter 4: Inventory Fraud; Chapter 5: Inventory Measurements and Internal Reports; Chapter 6: Budgeting for Inventory; Chapter 7: LIFO, FIFO, and Average Costing; Chapter 8: The Lower of Cost or Market Calculation; Chapter 9: Applying Overhead to Inventory; Chapter 10: Joint and By-Product Costing; Chapter 11: Obsolete Inventory; Chapter 12: Inventory Transactions

Chapter 13: IRS Inventory RulesChapter 14: Counting Inventory; Chapter 15: Inventory Best Practices; Chapter 16: Inventory Transfer Pricing; Appendix A: Dictionary of Inventory Terms; Index;

Sommario/riassunto

Dramatically improve inventory accuracy with bestselling author Steven Bragg's step-by-step guidelinesInventory Accounting is a comprehensive, step-by-step guide to setting up an inventory accounting system and keeping it running at maximum efficiency.