1.

Record Nr.

UNINA9911134460603321

Autore

Williams R. John

Titolo

The Buddha in the Machine : Art, Technology, and the Meeting of East and West / / R. John Williams

Pubbl/distr/stampa

New Haven, CT : , : Yale University Press, , [2014]

©2014

ISBN

0-300-20657-7

Edizione

[1st ed.]

Descrizione fisica

1 online resource (xii, 322 pages) : illustrations (black and white, and colour)

Collana

Yale Studies in English

Disciplina

306.0

Soggetti

East and West

Arts and society

Aesthetics, Oriental

Technology - Psychological aspects

Technology - Social aspects - Western countries

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Frontmatter -- Contents -- Acknowledgments -- 1. Asia- as-Technê -- 2. The Teahouse of the American Book Boston Bindings and Asia- as-Technê, 1890- 1920 -- 3. Mastering the Machine Technology and the Racial Logic of Jack London's Asia -- 4. Machine/Art Ernest Fenollosa, Ezra Pound, and the Chinese Written Character -- 5. The Technê Whim Lin Yutang and the Invention of the Chinese Typewriter -- 6. The Chinese Parrot Technê- Pop Culture and the Oriental Detective Genre -- 7. Technê- Zen and the Spiritual Quality of Global Capitalism -- 8. The Meeting of East and West -- A. Appendix Japanese Edition Books Published in the 1890s -- B. Appendix Chronology of Futurism/Vorticism in London, 1913- 1915 -- C. Appendix Ezra Pound 1910- 1912 vs. Ezra Pound 1914- 1915 -- D. Appendix Total Quality Management and Pirsig's Zen and the Art of Motorcycle Maintenance -- E. Appendix Zen and Management/Corporation Studies -- F. Appendix "Zen and the Art of" in Contemporary Discourse -- Notes -- Index

Sommario/riassunto

The famous 1893 Chicago World's Fair celebrated the dawn of corporate capitalism and a new Machine Age with an exhibit of the



world's largest engine. Yet the noise was so great, visitors ran out of the Machinery Hall to retreat to the peace and quiet of the Japanese pavilion's Buddhist temples and lotus ponds. Thus began over a century of the West's turn toward an Asian aesthetic as an antidote to modern technology. From the turn-of-the-century Columbian Exhibition to the latest Zen-inspired designs of Apple, Inc., R. John Williams charts the history of our embrace of Eastern ideals of beauty to counter our fear of the rise of modern technological systems. In a dazzling work of synthesis, Williams examines Asian influences on book design and department store marketing, the commercial fiction of Jack London, the poetic technique of Ezra Pound, the popularity of Charlie Chan movies, the architecture of Frank Lloyd Wright, and the design of the latest high-tech gadgets. Williams demonstrates how, rather than retreating from modernity, writers, artists, and inventors turned to traditional Eastern technê as a therapeutic means of living with-but never abandoning-Western technology.