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1. |
Record Nr. |
UNINA9911098310703321 |
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Autore |
Sielhorst Thomas vor der |
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Titolo |
Marketingziel Kundenbindung : die Kundenkarte im Einzelhandel / / Thomas vor der Sielhorst |
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Pubbl/distr/stampa |
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Hamburg, : IGEL Verlag, 2009 |
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ISBN |
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Edizione |
[1. Aufl.] |
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Descrizione fisica |
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1 online resource (85 p.) |
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Disciplina |
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Soggetti |
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Customer loyalty |
Consumer satisfaction |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Diplom-Kaufmann (FH) Thomas vor der Sielhorst: Marketingziel Kundenbindung: Die Kundenkarte im Einzelhandel; Inhaltsverzeichnis; 1 Einleitung; 2 Ausgangssituation - Markt , Marketing und Kundenbindung im Wandel; 3 Kunden und Kundenbindung im Einzelhandel; 4 Kundenkarten; 5 Analysen im Kunden- bindungs- management; 6 Ausblick; Anhang; Quellenverzeichnis |
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Sommario/riassunto |
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Der Wandel des unternehmerischen Umfeldes durch gesättigte Märkte, verstärkten Wettbewerb, Austauschbarkeit von Produkten und Leistungen, erhöhte Sparneigung und Kaufzurückhaltung der Konsumenten hat es erforderlich gemacht, durch gezielte Maßnahmen zu versuchen, dieser Entwicklung entgegenzuwirken. Als eine Möglichkeit der verbesserten Kundenbindung hat sich im Konsumgüterbereich des Handels dabei die Einführung einer Kundenkarte als Schwerpunkt der Kundenbindung herauskristallisiert. Der Autor erläutert in dieser Arbeit die Zusammenhänge zwischen Kundenzufriedenheit und Kundenbindung sowie d |
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2. |
Record Nr. |
UNINA9911090023703321 |
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Autore |
Gaberson Kathleen B |
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Titolo |
Clinical teaching strategies in nursing / / Kathleen B. Gaberson, Marilyn H. Oermann |
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Pubbl/distr/stampa |
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New York, NY, : Springer Pub., c2010 |
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ISBN |
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1-282-56621-0 |
9786612566219 |
0-8261-0582-3 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (457 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Nursing - Study and teaching |
Medicine - Study and teaching |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- Contents -- Contributors -- Preface -- SECTION I: FOUNDATIONS OF CLINICAL TEACHING -- 1 Contextual Factors Affecting Clinical Teaching -- 2 Outcomes of Clinical Teaching -- 3 Preparing for Clinical Learning Activities -- 4 Process of Clinical Teaching -- 5 Ethical and Legal Issues in Clinical Teaching -- SECTION II: STRATEGIES FOR EFFECTIVE CLINICAL TEACHING -- 6 Choosing Clinical Learning Assignments -- 7 Self-Directed Learning Activities -- 8 Clinical Simulation -- 9 Virtual Reality and Game-Based Clinical Education -- 10 Case Method, Case Study, and Grand Rounds -- 11 Discussion and Clinical Conference -- SECTION III: CLINICAL TEACHING STRATEGIES FOR SELECTED CONTEXTS -- 12 Quality Clinical Education for Graduate Nursing Students at a Distance: One Exemplar -- 13 Using Preceptors as Clinical Teachers and Coaches -- 14 Clinical Teaching in Diverse Settings -- SECTION IV: EVALUATION STRATEGIES IN CLINICAL TEACHING -- 15 Written Assignments -- 16 Clinical Evaluation and Grading -- Appendix: Certified Nurse Educator (CNE[sup(CM)]) Examination Detailed Test Blueprint -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z. |
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Sommario/riassunto |
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This textbook presents a comprehensive framework for planning, guiding, and evaluating learning activities for undergraduate and graduate nursing students in clinical settings. Recognizing that clinical settings require different approaches to teaching, the contributors present tools-working models, learning assignments and activities, simulations, the use of Grand Rounds for clinical educations, and pointers on ethical and legal issues-to help educators meet the challenges of this complex environment. This new edition presents the newest clinical teaching strategies to ensure that it |
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