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1. |
Record Nr. |
UNINA9911095555903321 |
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Titolo |
Sensory marketing : research on the sensuality of products / / edited by Aradhna Krishna |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2010 |
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ISBN |
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1-135-42995-2 |
0-203-89206-2 |
1-283-04593-1 |
9786613045935 |
1-135-42996-0 |
9780203892060 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (427 p.) |
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Classificazione |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing - Psychological aspects |
New products - Psychological aspects |
Sensuality |
Senses and sensation |
Consumer behavior |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music |
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on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. |
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Sommario/riassunto |
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"What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET. |
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2. |
Record Nr. |
UNINA9911145992003321 |
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Autore |
Ruiz Ramón Eduardo |
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Titolo |
Mexico : why a few are rich and the people poor / / Ramon Eduardo Ruiz |
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Pubbl/distr/stampa |
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Berkeley, : University of California Press, c2010 |
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ISBN |
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9786612732546 |
9781282732544 |
1282732544 |
9780520947528 |
0520947525 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (303 p.) |
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Disciplina |
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Soggetti |
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Economic development - Mexico |
Poverty - Mexico |
Mexico Economic conditions |
Mexico Economic policy |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Contents -- Preface -- 1. Ramblings on Mexican Underdevelopment -- 2. El Mexicano -- 3. The Legacy -- 4. Free Traders and Capitalists -- 5. Colonialism's Thumb -- 6. Lost Opportunity -- 7. Internal Market -- 8. False Miracle -- 9. Death of a Dream -- 10. NAFTA -- Epilogue -- Notes -- Bibliography -- Index |
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Sommario/riassunto |
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Explicitly focusing on the malaise of underdevelopment that has shaped the country since the Spanish conquest, Ramón Eduardo Ruiz offers a panoramic interpretation of Mexican history and culture from the pre-Hispanic and colonial eras through the twentieth century. Drawing on economics, psychology, literature, film, and history, he reveals how development processes have fostered glaring inequalities, uncovers the fundamental role of race and class in perpetuating poverty, and sheds new light on the contemporary Mexican reality. Throughout, Ruiz traces a legacy of dependency on outsiders, and considers the weighty role the United States has played, starting with an unjust war that cost Mexico half its territory. Based on Ruiz's |
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decades of research and travel in Mexico, this penetrating work helps us better understand where the country has come, why it is where it is today, and where it might go in the future. |
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