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1. |
Record Nr. |
UNINA9910953285203321 |
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Autore |
Jones David E. H |
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Titolo |
The aha! moment : a scientist's take on creativity / / David Jones |
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Pubbl/distr/stampa |
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2012 |
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Baltimore : , : Johns Hopkins University Press, , 2012 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (279 p.) |
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Classificazione |
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PSY000000SCI000000TEC000000 |
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Disciplina |
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Soggetti |
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Creative ability in science |
Creative ability |
Scientists - Psychology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover -- Contents -- Preface: Creativity in My Career -- 1 A Theory of Creativity -- 2 The Creative Environment -- 3 Thoughts on the Random Ideas Generator -- 4 Intuition and Odd Notions -- 5 Creativity in Scientific Papers -- 6 Heat and Gravity -- 7 Astronomical Musings -- 8 Rotating Things -- 9 Explosions and Fuses -- 10 Tricks with Optics -- 11 Properties of Materials -- 12 Physical Phenomena I Have Noticed -- 13 Odd Notions I Have Played With -- 14 Literary Information -- 15 Inventions We Need but Don't Have -- 16 A List of Silly Questions -- 17 A Short Guide to Being Creative -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y. |
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Sommario/riassunto |
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As Jones shows, it can often pay to take an absurd idea seriously. |
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2. |
Record Nr. |
UNINA9911035156003321 |
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Autore |
Bernstein J |
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Titolo |
Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences / / by J. Bernstein |
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Pubbl/distr/stampa |
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New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
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ISBN |
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Edizione |
[2nd ed. 2014.] |
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Descrizione fisica |
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1 online resource (421 p.) |
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Classificazione |
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PER014000BUS043000BUS043040 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Performing arts |
Theater |
Engineering |
Life sciences |
Social sciences |
Humanities |
Science |
Theatre and Performance Arts |
Technology and Engineering |
Life Sciences |
Humanities and Social Sciences |
Physical Sciences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; Copyright; Dedication; Contents; List of Tables and Exhibits; Foreword; Introduction; Chapter 1 The Performing Arts:; Chapter 2 The Evolution and Principles of Marketing; Chapter 3 Understanding the Performing Arts Market:; Chapter 4 Exploring Characteristics of Current and Potential Performing Arts Attenders; Chapter 5 Planning Strategy and Applying the Strategic Marketing Process; Chapter 6 Identifying Market Segments, Selecting Target Markets, and Positioning the Offer; Chapter 7 Conducting and Using |
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Marketing Research |
Chapter 8 Using Strategic Marketing to Define and Analyze the Product OfferingChapter 9 Managing Location, Capacity, and Ticketing Systems; Chapter 10 Focusing on Value and Optimizing Revenue through Pricing Strategies; Chapter 11 Identifying and Capitalizing on Brand Identity; Chapter 12 Formulating Communications Strategies; Chapter 13 Delivering the Message:; Chapter 14 Harnessing and Leveraging the Power of Digital Marketing Methods; Chapter 15 Building Audience Frequency and Loyalty; Chapter 16 Focusing on the Customer Experience and Delivering Great Customer Service |
Chapter 17 Audiences for Now Audiences for the Future; Notes; Index |
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Sommario/riassunto |
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. |
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