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Record Nr. |
UNINA9911022465403321 |
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Autore |
Park Young Won |
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Titolo |
Original Brand Manufacturing Business Model |
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Pubbl/distr/stampa |
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Singapore : , : Springer, , 2025 |
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©2025 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (209 pages) |
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Collana |
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Business and Management Series |
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Altri autori (Persone) |
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ShinGeon-Cheol |
LeeKyung-Soo |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. |
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