1.

Record Nr.

UNINA9911022461303321

Autore

Fan Daisy Xuefeng

Titolo

Global Challenges and Uncertainty in Tourism and Hospitality, Volume II : Marketing Advancements and Value Creation

Pubbl/distr/stampa

Cham : , : Palgrave Macmillan, , 2025

©2025

ISBN

3-031-92409-6

Edizione

[1st ed.]

Descrizione fisica

1 online resource (302 pages)

Collana

Palgrave Intersections of Business and the Sciences, in Association with Gnosis Mediterranean Institute for Management Science Series

Altri autori (Persone)

EfthymiouLeonidas

ThrassouAlkis

VrontisDemetris

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges.As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global.