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Record Nr. |
UNINA9911020225003321 |
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Autore |
Halligan Brian <1967-> |
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Titolo |
Inbound marketing [[electronic resource] ] : get found using Google, social media, and blogs / / by Brian Halligan and Dharmesh Shah |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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0-470-55042-2 |
1-282-30687-1 |
9786612306877 |
1-118-25783-9 |
0-470-55017-1 |
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Descrizione fisica |
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1 online resource (255 p.) |
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Collana |
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New Rules Social Media Series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Internet marketing |
Social media - Economic aspects |
Marketing - Blogs |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed . . . Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads |
Chapter 10: Convert Leads to CustomersPart Four: Make Better Decisions; Chapter 11: Make Better Marketing Decisions; Chapter 12: Picking and Measuring Your People; Chapter 13: Picking and Measuring a PR Agency; Chapter 14: Watching Your Competition; Chapter 15: On Commitment, Patience and Learning; Chapter 16: Why Now?; Tips from the Trenches for Startups; Index |
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Sommario/riassunto |
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Stop pushing your message out and start pulling your customers inTraditional ""outbound"" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how |
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