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1. |
Record Nr. |
UNINA9910965553103321 |
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Autore |
Butterly John R |
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Titolo |
Hunger : the biology and politics of starvation / / John R. Butterly, Jack Shepherd |
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Pubbl/distr/stampa |
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Hanover, N.H., : Dartmouth College Press, : Published by University Press of New England, c2010 |
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ISBN |
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9781283875110 |
128387511X |
9781584659501 |
1584659505 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (349 p.) |
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Altri autori (Persone) |
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ShepherdJack <1937-2023.> |
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Disciplina |
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Soggetti |
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Famines |
Hunger |
Malnutrition |
Starvation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The silent emergency -- The framework of understanding -- The basics of nutrition -- The anatomy and physiology of nutrition -- Agriculture: the birth of civilization ... and famine -- Responses on the ground -- Responses: government and international -- Responses to malnutrition -- Why do some people starve? -- Why do some people die? -- The biological basis for political behavior -- The right to food -- Best practices -- Prescription for change. |
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Sommario/riassunto |
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A timely and provocative look at the role political developments and the biology of nutrition play in world famine |
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2. |
Record Nr. |
UNINA9911020011203321 |
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Autore |
Groves Eric |
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Titolo |
The Constant Contact guide to email marketing / / Eric Groves |
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Pubbl/distr/stampa |
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Hoboken, NJ, : Wiley, c2009 |
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ISBN |
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9786612384943 |
9781282384941 |
1282384945 |
9781118273074 |
1118273079 |
9780470615263 |
0470615265 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (225 p.) |
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Disciplina |
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Soggetti |
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Internet marketing |
Electronic mail systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of Email |
How to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your |
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Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over Time |
Chapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About |
Chapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with Surveys |
The Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; Index |
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Sommario/riassunto |
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The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy-or an annoying waste of your customer's time-depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles |
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