Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program up and Running

• Record Nr.: UNINA9911019977903321
• Autore: Stevenson Scott C
• Pubbl/distr/stampa: [Place of publication not identified], : Jossey Bass Imprint, 2013
• ISBN: 1-118-70426-6
• Descrizione fisica: 1 online resource (55 pages) : illustrations
• Collana: Successful Fundraising Series
• Disciplina: 658.15224
• Soggetti: Fund raising - Management; Nonprofit organizations - Finance; Nonprofit organizations - Management
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Your Frame of Mind is Key to Success -- Develop a Plan of Action -- Define, Develop and Manage Your Database -- Build Board Support -- Position Yourself for Solicitation Success -- Profitable Direct Mail Ideas -- Connecting with Donors and would-be Donors by Phone -- Face-to-Face Asks: Cornerstone of Fundraising Success -- Special Events Garner Annual Giving Support -- Key Strategies to Realize Major Gifts -- Planned Giving.
• Sommario/riassunto: Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.