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1. |
Record Nr. |
UNINA9910317601003321 |
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Autore |
Reinaldo J. Silva |
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Titolo |
Health and Environment in Aquaculture / / edited by Edmir Daniel Carvalho, Gianmarco Silva David and Reinaldo J. Silva |
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Pubbl/distr/stampa |
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IntechOpen, 2012 |
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Rijeka : , : IntechOpen, , 2012 |
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©2012 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xii, 414 pages) : illustrations (some color) |
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Disciplina |
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Soggetti |
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Aquacultural engineering |
Aquaculture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Sommario/riassunto |
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Aquaculture has been expanding in a fast rate, and further development should rely on the assimilation of scientific knowledge of diverse areas such as molecular and cellular biology, and ecology. Understanding the relation between farmed species and their pathogens and parasites, and this relation to environment is a great challenge. Scientific community is involved in building a model for aquaculture that does not harm ecosystems and provides a reliable source of healthy seafood. This book features contributions from renowned international authors, presenting high quality scientific chapters addressing key issues for effective health management of cultured aquatic animals. Available for open internet access, this book is an effort to reach the broadest diffusion of knowledge useful for both academic and productive sector. |
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2. |
Record Nr. |
UNINA9911019909703321 |
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Autore |
Bruce Duncan <1951-> |
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Titolo |
Brand enigma : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
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ISBN |
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9786612939587 |
9781119207207 |
1119207207 |
9781282939585 |
1282939580 |
9780470741818 |
0470741813 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (346 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Business names |
Corporate image |
Organizational effectiveness |
Creative ability in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
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Sommario/riassunto |
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Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise |
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innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business.At the heart of this approach is the Brand Dream |
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