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1. |
Record Nr. |
UNIORUON00389401 |
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Titolo |
The gazetteer of Korea / National Geographic Information Institute, Ministry of Land, Transport and Maritime Affairs |
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Pubbl/distr/stampa |
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Suwon-si, : National Geographic Information Institute, 2009 |
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ISBN |
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Edizione |
[Scale 1:650000] |
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Descrizione fisica |
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124 p. : ill., c. geogr. ; 28 cm. |
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Classificazione |
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Soggetti |
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COREA DEL SUD - Geografia - Atlanti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910746954603321 |
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Autore |
Tse Gary |
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Titolo |
Fine Needle Aspiration Cytology of the Breast : Atlas of Cyto-Histologic Correlates / / edited by Gary Tse, Puay-Hoon Tan, Fernando Schmitt |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
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ISBN |
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Edizione |
[2nd ed. 2023.] |
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Descrizione fisica |
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1 online resource (187 pages) |
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Altri autori (Persone) |
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TanPuay-Hoon |
SchmittFernando |
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Disciplina |
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Soggetti |
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Pathology |
Oncology |
Gynecology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Anatomy and Physiology of the Breast -- Basic Histopathology of Breast |
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Lesions -- Aspiration Techniques -- Liquid-Based Cytology and Cell Block in Breast Lesions -- Cytolologic classification and reporting systems -- Inflammatory Lesions of the Breast -- Fibrocystic Changes and Cysts -- Fibroadenoma -- Other Fibroepithelial Lesions -- Cytology of Epithelial Proliferative Lesions and High-Grade Ductal Carcinoma In Situ -- Papillary Lesions of the Breast -- Mucinous Lesions -- Carcinoma and Variants -- other uncommon lesions -- Assessment of Axillary Nodes -- Special Ancillary Techniques : Immunohistochemistry -- Molecular Studies and novel modalities -- Comparison of Aspiration and Core Needle Biopsy -- Future Directions. |
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Sommario/riassunto |
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This book provides a detailed update on all aspects of fine-needle aspiration cytology of breast lesions. It will serve as an up-to-date reference and atlas on new entities in breast pathology, including classic benign and malignant lesions, in accordance with current classification schemes and staging protocols. Emphasis is placed on description of characteristic diagnostic features as well as common cytological pitfalls. Correlation of cytology with histology is achieved through cyto-histological illustrations, enabling readers to gain a good understanding of the morphologic features of various lesions. Core-needle biopsy and fine-needle aspiration cytology are compared in depth, with attention to their relative strengths and weaknesses and indications. In addition, the impact of molecular classification of breast cancers on cytologic diagnosis is explored, and the use of molecular techniques and artificial intelligence in diagnostic cytology is discussed. |
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3. |
Record Nr. |
UNINA9911019673503321 |
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Autore |
Temporal Paul |
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Titolo |
Islamic branding and marketing : creating a global Islamic business / / Paul Temporal |
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Pubbl/distr/stampa |
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Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
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ISBN |
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9786613175151 |
9781119199540 |
1119199549 |
9780470828489 |
047082848X |
9781283175159 |
1283175150 |
9780470828472 |
0470828471 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (346 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) - Islamic countries |
Markets - Islamic countries |
Islamic countries Commerce |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding? |
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and |
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Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? |
The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? |
Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands |
Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary |
9: Key Success Factors and Strategies for Aspiring Islamic Brands |
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Sommario/riassunto |
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Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market rep |
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