Too often, decisions are portrayed as one-off responses to specific changes without the understanding that, like chess, one must anticipate the possible changes and responses in the environment in response to any decision we make. Business and public strategies must deal with the reality of recessions and business cycles. Decision-making requires an understanding of economic growth and the interaction of growth with business aims. This book looks at the real world application of economic principles and financial strategy. Author John Silvia, the Chief Economist for Wells Fargo, looks at measuring markets, identifying economic trends, the building blocks of growth, managing risk, mapping innovation strategy, and much more. We need to recognize the role that macroeconomic and financial forces have had in altering the risks and rewards that frame choices for both private and public sector decision-makers. |