1.

Record Nr.

UNINA9911019449503321

Autore

Zou Patrick X. W

Titolo

Research Methodology and Strategy : Theory and Practice

Pubbl/distr/stampa

Newark : , : John Wiley & Sons, Incorporated, , 2024

©2023

ISBN

9781394190256

1394190255

9781394190232

1394190239

9781394190249

1394190247

Edizione

[1st ed.]

Descrizione fisica

1 online resource (257 pages)

Altri autori (Persone)

XuXiaoxiao

Soggetti

Methodology

Qualitative research

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Intro -- Contents -- Foreword by Andrew Dainty -- Foreword by Chimay J. Anumba -- Foreword by Lieyun Ding -- Foreword by Dongping Fang -- Acknowledgements -- 1 Fundamentals of Research -- 2 Qualitative Research -- 3 Quantitative Research -- 4 Mixed Methods Research -- 5 Case Study Research -- 6 Technology-Enabled Experimental Research -- 7 Data-Driven Research -- 8 The Fifth Research Paradigm: Hybrid Natural-Social Sciences Methods Research -- 9 Journal Article Writing and Publishing -- 10 Thesis Writing -- 11 Research-Practice Nexus and Knowledge Coproduction -- 12 Managing the Researching-Writing-Publishing Journey -- 13 Improving Impact and Citation of Research Outcomes -- 14 Concluding Remarks and the Ways Forward -- Index.

Sommario/riassunto

This book, authored by Patrick X.W. Zou and Xiaoxiao Xu, serves as a comprehensive guide to research methodologies and strategies. It covers a range of traditional and modern research methods, including qualitative, quantitative, and mixed methods approaches. The text



introduces emerging research methods such as experimental and data-driven research while discussing the fifth research paradigm, hybrid sciences methods research. Additionally, it provides practical guidance on journal article and thesis writing, as well as strategies to enhance the impact and citation of research outcomes. Aimed at students, researchers, and practitioners, the book bridges the gap between research and practice, offering insights into knowledge co-production and practical performance improvement.