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Record Nr. |
UNINA9911018941103321 |
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Autore |
Davenport Thomas H. |
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Titolo |
The new science of customer relationships : delivering the one-to-one promise with AI / / Thomas H. Davenport ; Jim Sterne |
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Pubbl/distr/stampa |
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Newark : , : John Wiley & Sons, Incorporated, , [2025] |
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©2025 |
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ISBN |
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1-394-32003-5 |
1-394-31955-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (273 pages) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Customer relations - Technological innovations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Nota di contenuto |
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The broken promise of customer data and technology -- The future is here, but unevenly distributed -- Better AI: generative AI as a catalyst for change -- Better data -- Better personalization and hyper-personalization -- Better customer voice analysis and action -- Better task automation with AI agents -- Better customer-facing operations -- Better customer analytics and data science -- Better ethics -- The customer of tomorrow. |
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Sommario/riassunto |
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A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer |
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responses and extract actionable insights about how they feel and what they think Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services Discussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them. |
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