1.

Record Nr.

UNINA9911009336303321

Autore

Falcão Horacio

Titolo

Pharma, Prices and Power : Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future / / by Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque

Pubbl/distr/stampa

Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025

ISBN

3-031-93933-6

Edizione

[1st ed. 2025.]

Descrizione fisica

1 online resource (284 pages)

Collana

Future of Business and Finance, , 2662-2475

Altri autori (Persone)

GouveiaRodrigo

LamarqueHervé

Disciplina

362.1068

Soggetti

Health services administration

Industries

Conflict management

Public health

Strategic planning

Leadership

Medical economics

Health Care Management

Mediation and Conflict Management

Public Health

Business Strategy and Leadership

Health Economics

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

1. Introduction -- 2. Understanding Healthcare systems and their Negotiations -- 3. The Government (Payer) Challenge -- 4. The Biopharma Challenge -- 5. P&R Negotiation Challenges -- 6. What Can You Do Differently -- 7. Conclusion.

Sommario/riassunto

This book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide,



highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.