| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910298171003321 |
|
|
Autore |
Backaler Joel |
|
|
Titolo |
Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
|
|
Edizione |
[1st ed. 2018.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (xvi, 214 pages) : color illustrations |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Telemarketing |
Internet marketing |
Branding (Marketing) |
Quantitative research |
Business |
Management science |
International economic integration |
Globalization |
Digital Marketing |
Branding |
Data Analysis and Big Data |
Business and Management |
Emerging Markets and Globalization |
Construcció de marca (Màrqueting) |
Màrqueting per Internet |
Dades massives |
Llibres electrònics |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 |
|
|
|
|
|
|
|
|
|
|
|
Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What's the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
|
|
|
|
|
|
Sommario/riassunto |
|
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine "level of influence" to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9911006538403321 |
|
|
Autore |
Maevski Igor Y |
|
|
Titolo |
Design fires in road tunnels |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
[Place of publication not identified], : Transportation Research Board, 2011 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Collana |
|
NCHRP synthesis Design fires in road tunnels |
|
|
|
|
|
|
Soggetti |
|
Tunnels - Fires and fire prevention |
Roads - Safety measures - Design and construction |
Pavements - Design and construction |
Civil & Environmental Engineering |
Engineering & Applied Sciences |
Civil Engineering |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Bibliographic Level Mode of Issuance: Monograph |
|
|
|
|
|
|
|
|
|
|
|
|
|
3. |
Record Nr. |
UNINA9910159643803321 |
|
|
Autore |
Universalis Encyclopaedia |
|
|
Titolo |
Codicille de Gérard Genette : Les Fiches de Lecture d'Universalis / Universalis, Encyclopaedia |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Bruxelles, Belgique, : Encyclopaedia Universalis, 2017 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (16 p.) |
|
|
|
|
|
|
Soggetti |
|
LITERARY COLLECTIONS / European / French |
LITERARY CRITICISM / General |
LITERARY CRITICISM / European / French |
LITERARY CRITICISM / Semiotics & Theory |
REFERENCE / Encyclopedias |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Sommario/riassunto |
|
Bienvenue dans la collection Les Fiches de lecture d'Universalis L'écriture de Gérard Genette obéit au plus simple des principes: chaque livre est issu du précédent. Cette vérité se laisse observer dès la publication des premiers essais critiques (Figures I et II), et pour les grandes enquêtes de poétique (Mimologiques, Palimpsestes, Seuils) et a fortiori pour les travaux narratologiques (Nouveau Discours du récit répondant au plus célèbre essai de Figures III) ou esthétiques (voir les deux volumes de L'Ouvre de l'art). Une fiche de lecture spécialement conçue pour le numérique, pour tout savoir sur Codicille de Gérard Genette. Chaque fiche de lecture présente une œuvre clé de la littérature ou de la pensée. Cette présentation est couplée avec un article de synthèse sur l'auteur de l'œuvre.À PROPOS DE L'ENCYCLOPAEDIA UNIVERSALIS Reconnue mondialement pour la qualité et la fiabilité incomparable de ses publications, Encyclopaedia Universalis met la connaissance à la portée de tous. Écrite par plus de 7 400 auteurs spécialistes et riche de près de 30 000 médias (vidéos, photos, cartes, dessins...), l'Encyclopaedia Universalis est la plus fiable |
|
|
|
|
|
|
|
|
|
|
collection de référence disponible en français. Elle aborde tous les domaines du savoir. |
|
|
|
|
|
| |