|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9911006532403321 |
|
|
Autore |
Mortensen Kurt W |
|
|
Titolo |
Maximum influence : the 12 universal laws of power persuasion / / Kurt W. Mortensen |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : American Management Association, 2013 |
|
|
|
|
|
|
|
ISBN |
|
9781680159189 |
1680159186 |
9780814432105 |
0814432107 |
9780814432143 |
081443214X |
|
|
|
|
|
|
|
|
Edizione |
[2nd ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (291 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Persuasion (Psychology) |
Influence (Psychology) |
Success - Psychological aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The persuasion classic-with powerful new insights from behavioral science. |
|
|
|
|
|
|
|