1.

Record Nr.

UNINA9911006497803321

Titolo

The packaging designer's book of patterns / / George L. Wybenga, Lászlo Roth

Pubbl/distr/stampa

Hoboken, : Wiley, 2013

ISBN

9781523143986

1523143983

9781118420843

1118420845

9781283700474

1283700476

9781118419083

1118419081

Edizione

[4th ed.]

Descrizione fisica

1 online resource (705 p.)

Classificazione

DES007000

Altri autori (Persone)

RothLászlo

Disciplina

688.8

688.8022

Soggetti

Packaging - Design

Paperboard

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Machine generated contents note: Preface from the First EditionForewordIntroductionThe Folding CartonTraysTubesSleeves, Wraps, and FoldersThe Set-Up or Rigid Paper BoxCorrugated ContainersPoint-of-Purchase DisplaysGlossaryBibliographyIndex.

Sommario/riassunto

"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--