| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9911003692703321 |
|
|
Autore |
Biggs John <1975-> |
|
|
Titolo |
Influencer Boot Camp : A Guide to Building a Successful Social Media Business / / by John Biggs, Jessa Moore |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Berkeley, CA : , : Apress : , : Imprint : Apress, , 2025 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2025.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (314 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Internet personalities |
Social media |
Internet marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di contenuto |
|
Chapter 1: Introduction to Influence -- Chapter 2: The Evolution of Influencer Marketing -- Chapter 3: Defining Your Niche -- Chapter 4: Influencer Ethics -- Chapter 5: Crafting Your Personal Brand -- Chapter 6: Content Creation 101 -- Chapter 7: Growing Your Audience -- Chapter 8: Surviving the Influencer Life -- Chapter 9: Monetization Methods -- Chapter 10: The Importance of Authenticity -- Chapter 11: Handling Challenges -- Chapter 12: Looking Ahead -- Chapter 13: The Future of Influence. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Learn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize your own community. This book traces the history of influencer marketing, highlighting key milestones and shifts in consumer preferences. It guides readers on discovering their unique niche within the influencer space, emphasizing the importance of authenticity and passion. It shows you strategies for developing a strong personal brand that resonates with your target audience and sets you apart from competitors. It shares practical tips and techniques for creating compelling content across various platforms, including visual storytelling, copywriting, and video production. Through this book, you will learn techniques to communicate your story, manage your |
|
|
|
|
|
|
|
|
|
|
|
|
|
reputation, and grow your own influence. |
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910148852503321 |
|
|
Autore |
García-Alcaraz Jorge Luis |
|
|
Titolo |
Kaizen Planning, Implementing and Controlling / / by Jorge Luis García-Alcaraz, Midiala Oropesa-Vento, Aidé Aracely Maldonado-Macías |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
|
|
|
|
|
|
|
|
|
Edizione |
[1st ed. 2017.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (XXVII, 314 p. 28 illus., 27 illus. in color.) |
|
|
|
|
|
|
Collana |
|
Management and Industrial Engineering, , 2365-0540 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Industrial management |
Production management |
Statistics |
Industrial Management |
Production |
Statistics in Engineering, Physics, Computer Science, Chemistry and Earth Sciences |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
Kaizen and lean manufacturing -- Literature review -- Adopting Kaizen -- Methodology -- Descriptive analysis of the simple -- Descriptive analysis of items: Kaizen planning stage -- Descriptive analysis of items: Kaizen execution phase -- Descriptive analysis of items: Kaizen control phase -- Descriptive analysis of Kaizen benefits -- Validation of variables -- Kaizen planning phase models: Activities and Benefits -- Kaizen execution phase models: Activities and Benefits -- Kaizen control phase models: Activities and Benefits. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book reports a literature review on kaizen, its industrial applications, critical success factors, benefits gained, journals that publish about it, main authors (research groups) and universities. Kaizen is treated in this book in three stages: planning, implementation |
|
|
|
|
|
|
|
|
|
|
and control. The authors provide a questionnaire designed with activities in every stage, highlighting the benefits gained in each stage. The study has been applied to more than 400 managers and leaders in continuous improvement in Mexican maquiladoras. A univariate analysis is provided to the activities in every stage. Moreover, structural equation models associating those activities with the benefits gained are presented for a statistical validation. Such a relationship between activities and benefits helps managers to identify the most important factor affecting their benefits and financial income. |
|
|
|
|
|
| |