| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910709822403321 |
|
|
Titolo |
Department of Energy : management and priorities : hearing before the Committee on Science, Space, and Technology, House of Representatives, One Hundred Fifteenth Congress, second session, January 30, 2018 |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Washington : , : U.S. Government Publishing Office, , 2018 |
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (iii, 96 pages) : portrait |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910298506903321 |
|
|
Autore |
Thomas Andrew R |
|
|
Titolo |
The Customer Trap : How to Avoid the Biggest Mistake in Business / / by Andrew R. Thomas, Timothy J. Wilkinson |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
|
|
Edizione |
[2nd ed. 2015.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (173 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
|
|
Soggetti |
|
Business |
Management science |
Business and Management, general |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
"Based on the Distribution Trap, Winner of the Berry-Ama Book Prize for the best Marketing Book of 2010." |
Includes index. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; PART I: Setting Up forFailure; Chapter 1: The Biggest Business Mistake; It's a Common Story; So What, Exactly, Is a Mega-Customer?; The 10 Percent Rule; But It's Not the Mega-Customer's Fault !; Who Is Responsible?; Chapter 2: The Customer Trap and Brand Destruction; Levi Strauss Gives It Away; Goodyear: The Rubber Hits the Parking Lot; Chapter 3: Turning Your Innovations into Commodities; The Example from Detroit; Rubbermaid Abrogates Control; Little Tikes; The Acceleration of Commoditization; The Dye is Cast; Perfecting the Customer Trap |
Chapter 4: When Sales Channels Get HijackedA Step Back Before Moving Forward; Holding Data Hostage; Chapter 5: Living the Outsourcing Compulsion; Globalization: A Mostly Necessary Evil; Sales and Distribution: A Look Back; Emergence of Mass Retailing; Department Stores; Mail-Order Houses; Chain Stores; Vertically Integrated Firms; Arrival of the Megas; " Strategic Thinking"; The Current American System; Foreign Direct Investment; Walmart in China; And the Others Soon Follow; Mexico: The New (Old?) China; The Outsourcing Compulsion; PART II: Avoiding theTrap; Chapter 6: The STIHL Story |
OriginsService; The Dealer's Perspective; Avoiding the Customer Trap; The Advertising Campaign; Seeking Out New Retailers; Chapter 7: Innovation's Second Step; Model of Innovator/Distributor Relationship; Sources of Power for the Megas; Scale; Markets; Legal Context; Power of Producers; Product; Depth of Innovation; Differentiation; Availability of Substitutes; Process Innovation; Brand Awareness; Scale or Size; Legal Context; The Second Step; Phase 1: Low Scale; Use Direct Marketing; Use Independent Distributors; Phase 2: Low-to-Medium Scale; Phase 3: Medium-to-Large Scale |
Phase 4: Large-to-Large-Plus ScalePhase Summary; Chapter 8: Getting the Data and Doing Marketing Right; Not All Customers Are Equal; Typologies of Customers; Assessment Criteria; Primary Interest; Time Frame; Focus; Demands; Relationship Approach; Loyalty; Profitability; The Questions to Ask; Getting the Data: The Foundation of Good Marketing; The Emergence of Channel Data Management; Head, Torso, and Tail; The 12 Steps; What Are the 12 Steps?; A Bookstore Sets Itself Apart; Chapter 9: Going Global and Keeping the Faith; Exporting the Dysfunctional Model; Hope Outside the United States |
See It from the Distributor's PerspectiveSet Minimal and Ideal Criteria; Focus on Potential Complementors; Explicitly Spell Out Responsibilities; Construct the Relationship; Constantly Scrutinize the Relationship; Manage Communication; Incentivize the Relationship; You Get Only One Chance in a Market; Chapter 10: Staying Local and Independent; The Battle Is Joined; A Dying Idea; Back to History; Smaller Is Better; The Future Is Brighter Than Ever Before; Our Last Thought; Index; About the Authors; Acknowledgments; Preface; Other Apress Business Titles You Will Find Useful |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes |
|
|
|
|
|
|
|
|
|
|
this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success. |
|
|
|
|
|
|
|
|
|
|
|
|
|
3. |
Record Nr. |
UNINA9910964304003321 |
|
|
Titolo |
An assessment of the National Institute of Standards and Technology Center for Neutron Research : fiscal year 2008 / / Panel on Neutron Research, Laboratory of Assessments Board, Division on Engineering and Physical Sciences, National Research Council of the National Academies |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Washington, D.C., : National Academies Press, c2008 |
|
|
|
|
|
|
|
ISBN |
|
0-309-17873-8 |
9786611972868 |
1-281-97286-X |
0-309-12726-2 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (25 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Neutrons |
Nuclear facilities - United States |
Nuclear physics - Research - United States |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references. |
|
|
|
|
|
|
Nota di contenuto |
|
""Acknowledgment of Reviewers""; ""Contents""; ""Summary""; ""The Charge to the Panel and the Assessment Process""; ""General Assessment of the NIST Center for Neutron Research""; ""Science and Technology at the Center""; ""Facilities and Human Resources""; ""The Center as a User Facility""; ""Conclusions"" |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The National Institute of Standards and Technology [NIST] Center for Neutron Research (NCNR) is a national user facility whose mission is to ensure the availability of neutron measurement capabilities in order to meet the needs of U.S. researchers from industry, academia, and government agencies. A panel of experts from the National Research Council evaluated the NCNR by the following criteria: (1) the technical merit of the current laboratory programs relative to the current state of the art worldwide; (2) the adequacy of the laboratory facilities, equipment, and human resources, as they affect the quality of the laboratory technical programs; and (3) the degree to which the |
|
|
|
|
|
|
|
|
|
|
|
|
|
laboratory programs in measurement science and standards achieve their stated objectives and desired impact. This book finds that NCNR is an extremely reliable and comprehensive neutron scattering facility. Even as the other neutron source in the nation-the Spallation Neutron Source (SNS)-becomes increasingly operational and the Oak Ridge High Flux Isotope Reactor (HFIR) comes back online, the NCNR will continue to be a vital resource for meeting the broad spectrum of user needs for and scientific objectives related to neutron scattering. |
|
|
|
|
|
|
4. |
Record Nr. |
UNINA9911001783203321 |
|
|
Autore |
Hasibur Rahaman |
|
|
Titolo |
Sustainable Land Use Practices and Agricultural Innovations in India : A Case Study from Murshidabad District of West Bengal / / by Hasibur Rahaman, Sakil Ansari |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2025.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (XXVII, 454 p. 168 illus., 166 illus. in color.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Sustainability |
Agriculture |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Chapter 1: Overview of the Study Area -- Chapter 2: Sustainable Land Use Practices by Land Size Classes -- Chapter 3: Status of Agricultural Innovation: Input- Output Dimensions -- Chapter 4: Relationship Between Sustainable Land Use Practices and Agricultural Innovation -- Chapter 5: Agricultural Innovation and Sustainable Land Use in Sampled Villages -- Chapter 6: Contemporary Issues and Challenges with Sustainable Agricultural Innovation. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book discusses sustainable land use practices in relation to agricultural innovation, with a local focus by land size classes on the Murshidabad District of West Bengal. Chapter 1 presents the different aspects of the physical and cultural set-up of the Murshidabad district. Chapter 2 provides a background and overview of sustainable |
|
|
|
|
|
|
|
|
|
|
agricultural land use and development. Chapter 3 presents the dynamics of sustainable agricultural land use and cropping patterns at the local level. Chapter 4 discusses the overall agricultural innovations concerning the input and output aspects of a spatial context under different land size classes. Chapter 5 covers the relationship between sustained agricultural land use and agricultural innovations. Chapter 6 analyses agricultural innovations and agricultural land use based on household survey data in selected sample villages. Chapter 7 uses a SWOT analysis to understand contemporary issues and challenges of agriculture innovation. |
|
|
|
|
|
| |