| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNISA996320175403316 |
|
|
Autore |
Peter W. Merlin |
|
|
Titolo |
Crash Course: Lessons Learned from Accidents Involving Remotely Piloted and Autonomous Aircraft |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
2. |
Record Nr. |
UNISALENTO991004139839707536 |
|
|
Autore |
Erlanger, Philippe |
|
|
Titolo |
Le regent |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
|
|
|
|
Descrizione fisica |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
|
|
|
|
|
|
|
3. |
Record Nr. |
UNINA9910809135303321 |
|
|
Autore |
Petersen Lars Birkholm |
|
|
Titolo |
Connect : how to use data and digital marketing to create lifetime customers / / Lars Birkholm Petersen, Ron Person, Christopher Nash |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hoboken, New Jersey : , : Wiley, , 2014 |
|
©2014 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-118-96362-8 |
1-118-96360-1 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (274 p.) |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Internet marketing |
Customer relations |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Title Page; Copyright; Contents; Foreword; Introduction; Chapter 1 The Customer Is in Control; Welcome to the Era of the Connected Customer; The Future; Trust as the New Currency; Attract; Communicate; Trust; Commit; How Relevant Are You to Your Customers?; Data Is the Glue; The New Marketing Mandate: Connected Marketing in the Era of the Connected Customer; Note; Chapter 2 The New Marketing Mandate; Key Initiatives; Metrics; Customer Life Cycle Engagement; Contextualization; Organizational Buy-In; Don''t Boil the Ocean; Agile Approach for Marketing; Investing Where It''s Needed |
Breaking through the Biggest Barriers to Marketing SuccessPeople; Process; Technology; Chapter 3 Measuring Customer Experience Maturity; To Be Successful Takes People, Process, and Technology; Customer Experience Maturity Model; Three Phases in the Customer Experience Maturity Model; Stages in the Customer Experience Maturity Model; Initiate; Radiate; Align; Optimize; Nurture; Engage; Lifetime Customers; Mapping to Capabilities; Crawl, Walk, Run, Fly!; Next Steps: How Mature Is Your Organization?; Notes; Chapter 4 How Does Your Organization Compare?; The Time for Change Is Now |
Biggest Barrier to Marketing MaturityHow Do You Compare to Your Industry?; How Do We Measure Success?; How Does Your Top-Level Management Compare for Involvement with Digital Strategy?; How Do |
|
|
|
|
|
|
|
|
|
|
|
You Compare in Optimizing for Mobile Devices?; How Do You Compare in Using Segmented Email Campaigns?; How Do You Compare in Using Testing to Optimize Customer Experience?; How Do You Compare in Using Personalization to Be More Relevant?; How Do You Compare in Using Behavioral Targeting to Adapt to Visitor Browsing?; How Do You Compare to Organizations Using Marketing Automation? |
How Do You Compare to Those Having a Single View of the Customer across Online and Offline Touch Points?How Do You Compare in Using Predictive Analytics to Steer Content Targeting for Specific Customers?; Mapping People, Process, and Technology to the Customer Experience Maturity Model; Technology; People; Process; Where Are Organizations Investing?; What Must You Do?; Every Industry Has a Customer Experience Leader; Notes; Chapter 5 Making It Happen!; What Barriers Are Preventing You from Maturing?; Steps to Successfully Improve Marketing; Burning Platform Method of Organizational Change |
John Kotter's Eight-Step Model of Organizational ChangeTrapeze Theory Model of Organizational Change; Common Barriers to Increasing Maturity and How to Break Through; Barrier 1: Lack of Understanding Return on Investment (Early Stages); Barrier 2: Lack of Strategic Direction (Early Stages); Barrier 3: Lack of Resources, or How to Focus the Resources You Have (Early to Middle Stages); Barrier 4: Caught in a Technology Silo (Middle Stages); Barrier 5: Lack of Executive Buy-In (Middle Stages); Notes; Chapter 6 Stage 1-Initiate, and Stage 2-Radiate; The Initiate and Radiate Stages |
Objectives of Initiate and Radiate |
|
|
|
|
|
|
Sommario/riassunto |
|
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "-- |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
4. |
Record Nr. |
UNINA9910992771403321 |
|
|
Autore |
Darwīsh Maḥmūd |
|
|
Titolo |
Enhancing Video Streaming with AI, Cloud, and Edge Technologies : Optimization Techniques and Frameworks / / by Mahmoud Darwich, Magdy Bayoumi |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2025.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (XXIII, 338 p. 107 illus., 106 illus. in color.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Multimedia systems |
Cloud computing |
Artificial intelligence |
Multimedia Information Systems |
Cloud Computing |
Artificial Intelligence |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Part I Foundations and Challenges in Video Streaming -- Chapter 1 Introduction to Video Streaming Systems and Challenges -- Part II AI-Driven Approaches for Video Streaming -- Chapter 2 AI-Driven Video Quality Assessment and Enhancement Techniques -- Chapter 3 Federated Learning for Scalable Video Streaming -- Chapter 4 Deep Learning for Adaptive Video Quality -- Part III Cloud and Edge Computing in Video Streaming -- Chapter 5 Cloud-Enhanced Video Streaming: Storage and Resource Management -- Chapter 6 Edge Computing for Low-Latency Video Streaming -- Chapter 7 Swarm Intelligence for Efficient Video Data Distribution in Edge Networks -- Part IV Emerging Technologies in Video Streaming -- Chapter 8 Blockchain-Enhanced Distributed Storage for Cloud-Based Video Streaming -- Chapter 9 AI-Driven Resource Allocation and Optimization in Video Streaming -- Part V Practical Implementations and Future Trends -- Chapter 10 Case Studies and Real-World Implementations of AI, Cloud, and Edge in Video Streaming -- Chapter 11 Conclusion and Future Directions for Video Streaming |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book explores how artificial intelligence, cloud computing, and edge technologies are transforming video streaming systems. It delves into AI-driven adaptive bitrate streaming, predictive resource allocation, and federated learning for personalized recommendations. The integration of cloud and edge computing is highlighted as a solution for scalability and low-latency streaming, addressing challenges like bandwidth optimization, cost-efficiency, and Quality of Experience (QoE). The book offers actionable insights into emerging technologies like 5G, quantum computing, and blockchain. It features case studies and real-world implementations, making it an essential resource for researchers, industry professionals, and students. Bridging theory and practice, the book provides a comprehensive guide to building the next generation of efficient and scalable video streaming infrastructures. |
|
|
|
|
|
|
|
| |