1.

Record Nr.

UNINA9910976782003321

Autore

Cole Robert

Titolo

The American and Japanese Auto Industries in Transition : : Report of the Joint U.S.-Japan Automotive Study / / Robert E. Cole, Taizo Yakushiji

Pubbl/distr/stampa

2020

[s.l.] : , : University of Michigan Press, , 2020

ISBN

9780472902057

0472902059

9780939512287

0939512289

9780472880010

0472880012

Descrizione fisica

1 online resource

Classificazione

HIS000000SOC000000SOC008000

Soggetti

Social Science / Cultural & Ethnic Studies / General

History

Social Science

Social sciences

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

This report was prepared for the Policy Board by the U.S. and Japanese research staffs of the Joint U.S.-Japan Automotive Study under the general direction of Professors Paul W. McCracken and Keichi Oshima, with research operations organized and coordinated by Robert E. Cole on the U.S. side, in close communication with the Taizo Yakushiji on the Japanese side. In view of the importance of stable, long-term economic relationships between Japan and the United States, automotive issues have to be dealt with in ways consistent with the joint prosperity of both countries. Furthermore, the current economic friction has the potential to adversely affect future political relationships. Indeed, under conditions of economic stagnation, major



economic issues inevitably become political issues.With these considerations in mind, the Joint U.S.-Japan Automotive Study project was started in September 1981 to determine the conditions that will allow for the prosperous coexistence of the respective automobile industries. During this two-year study, we have identified four driving forces that will play a major role in determining the future course of the automotive industry of both countries. These are: (1) consumers' demands and aspirations vis-à-vis automobiles; (2) flexible manufacturing systems (FMS); (3) rapidly evolving technology; and (4) the internationalization of the automotive industry.