1.

Record Nr.

UNINA9910975392803321

Autore

Zappavigna Michele

Titolo

Searchable talk : hashtags and social media metadiscourse / / Michele Zappavigna

Pubbl/distr/stampa

London ; ; New York : , : Bloomsbury Academic, an imprint of Bloomsbury Plc, , 2018

ISBN

9781474292344

1474292348

9781474292337

147429233X

9781474292351

1474292356

Descrizione fisica

1 online resource (xii, 245 pages) : illustrations

Classificazione

007.1

302.23/1

Disciplina

302.23/1

Soggetti

Hashtags (Metadata)

Social media

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes bibliographical references (p. [220]-241) and index

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Hashtags as a semiotic technology -- The ideational and interpersonal functions of hashtags -- #whinylittlebitch: evaluative metacommentary -- #spicerfacts: the quoted voice and intersubjectivity -- #youarefakenews: construing values -- Ambient affiliation: sharing social bonds by negotiating and communing around couplings -- #alternativefacts: censuring and mocking the quoted voice -- #tinytrump: intermodal coupling and visual hashtag memes.

Sommario/riassunto

"Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative



functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course."--Bloomsbury Publishing.