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Record Nr. |
UNINA9910800033903321 |
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Autore |
Nelson R. (Richard) <1903-, > |
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Titolo |
Outdoor advertising : its function in modern advertising and marketing / / R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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1-136-66937-X |
1-136-66930-2 |
0-203-58261-6 |
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Descrizione fisica |
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1 online resource (198 p.) |
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Collana |
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Routledge Library Editions: Advertising ; ; volume 8 |
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Altri autori (Persone) |
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SykesA. E (Anthony Edmund) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1953 by George Allen & Unwin Ltd. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising |
Chapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary |
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Sommario/riassunto |
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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the |
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nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit |
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2. |
Record Nr. |
UNINA9910974688703321 |
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Titolo |
Travel, communication, and geography in late antiquity : sacred and profane / / edited by Linda Ellis and Frank L. Kidner |
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Pubbl/distr/stampa |
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London : , : Routledge, , 2016 |
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ISBN |
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1-138-26433-4 |
1-315-23563-3 |
1-351-87763-1 |
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Descrizione fisica |
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1 online resource (185 pages) : illustrations, map |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Christian piligrims and pilgrimages - Rome |
Travel - Rome |
Communication - Religious aspects - Christianity - History |
Communication - Rome |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"The papers presented in this volume resulted from the fourth biennial conference on Shifting Frontiers in Late Antiquity, 'Travel, Communication, and Geography in Late Antiquity,' sponsored by San Francisco State University, March 8-11, 2001"--Preface. |
First published 2004 by Ashgate Publishing. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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pt. 1. Aspects of secular travel in late antiquity -- pt. 2. Elite communication networks -- pt. 3. Reconsidering late antique pilgrimage. |
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Sommario/riassunto |
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Travel, Communication and Geography in Late Antiquity brings together a set of papers that consider anew issues of travel, communication and landscape in Late Antiquity. This period witnessed an increase in long-distance travel and the construction of large new inter-provincial communications networks. The Christian Church's expansion is but one example of both phenomena. The contributions |
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here present readers with new research on the explosion in travel and large-scale communication, and the effect on this of different geographical possibilities and limitations. The papers deal with a variety of travel experiences (religious pilgrimages; travel for work and educational purposes; journeys of the soul) and writings about travel; they look at various kinds of communication (ecclesiastical communication; communication for commerce; and the communication of religious identity); and they examine both physical and psychological aspects of geography, travel and communication. |
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