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1. |
Record Nr. |
UNINA990001662080403321 |
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Autore |
Ardène, Jean Paul de Rome d' <1689-1769> |
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Titolo |
Trattato sulla cognizione, e cultura de' giacinti tradotto dal francese con figure in rame. Dedicato all'illustrissimo signor conte Stefano Arigoni ... / [Jean Paul de Rome d'Ardène] |
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Pubbl/distr/stampa |
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In Viterbo : appresso Domenico Antonio Zenti, 1763 |
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Descrizione fisica |
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[12], 112 p., [1] c. di tav. ripieg. : ill. ; 8° |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Titolo dell'occhietto: Trattato de' giacinti |
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2. |
Record Nr. |
UNINA9910966651603321 |
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Autore |
Berman Margo <1947-> |
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Titolo |
The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman |
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Pubbl/distr/stampa |
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Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
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ISBN |
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Descrizione fisica |
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xix, 376 p. : ill. (some col.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy |
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Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
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Sommario/riassunto |
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"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy"-- |
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3. |
Record Nr. |
UNINA9910974340603321 |
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Autore |
O'Connor William E |
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Titolo |
An introduction to airline economics / / William E. O'Connor |
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Pubbl/distr/stampa |
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Westport, Conn. : , : Praeger, , 2000 |
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London : , : Bloomsbury Publishing, , 2024 |
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ISBN |
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9798400671944 |
9780313000669 |
0313000662 |
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Edizione |
[6th ed.] |
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Descrizione fisica |
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1 online resource (271 p.) |
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Disciplina |
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Soggetti |
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Airlines - United States |
Airlines - United States - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preliminaries; Contents; Tables; Preface; Abbreviations; 1 An Overall Look at the Structure of Air Transportation; 2 How Airlines Serve the Public Interest; 3 Entry and Exit; 4 The Costs of Airline Service; 5 The Demand for Airline Service; 6 Airline Rates; 7 Air Cargo; 8 Current Problem Areas; Self Testing Questions; Selected Bibliography; Index |
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Sommario/riassunto |
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An introduction to the economics of US airline services, both domestic and international. This edition is revised to cover developments and changes in the industry. It includes self-testing questions for each chapter and an appendix covering portions of the basic transportation statute. |
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