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1. |
Record Nr. |
UNINA9910733725903321 |
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Titolo |
Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors |
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Pubbl/distr/stampa |
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ISBN |
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Edizione |
[1st ed. 2013.] |
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Descrizione fisica |
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1 online resource (406 p.) |
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Collana |
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European Advertising Academy, , Research |
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Altri autori (Persone) |
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RosengrenSara |
DahlenMicael |
OkazakiShintaro |
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Disciplina |
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Soggetti |
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Advertising - Research |
Marketing research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
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Sommario/riassunto |
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain. |
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2. |
Record Nr. |
UNINA9910973538803321 |
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Autore |
Caenegem R. C. van |
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Titolo |
European law in the past and the future : unity and diversity over two millennia / / R.C. van Caenegem |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2002 |
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ISBN |
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1-107-12495-6 |
0-511-49508-0 |
0-511-17537-X |
0-511-15568-9 |
1-280-41940-7 |
0-511-30394-7 |
0-511-04485-2 |
0-521-80938-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (viii, 175 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Law - Europe - International unification |
Law - Europe - Codification |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references (p. 144-167) and index. |
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Nota di contenuto |
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1. The national codes: a transient phase -- 2. Ius commune: the first unification of European law -- 3. Common law and civil law: neighbours yet strangers -- 4. The holy books of the law -- 5. Why did the ius commune conquer Europe? -- 6. Law is politics. |
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Sommario/riassunto |
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As Europe moves towards economic and political unification, many wonder why legal unification makes so little headway. In this concise but wide-ranging book, R. C. van Caenegem considers the historical reasons behind this legal diversity. He stresses the importance of the adoption on the Continent - but not in England - of the classical law of the Romans, and shows how the rise of the nation states led to a multitude of national codes of law. The impact of politics on legal development is another key factor, and as a graphic example van Caenegem provides a detailed account of how the German past was extolled in Nazi Germany. The book concludes with a consideration of |
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the ongoing debate on the desirability - indeed, on the possibility - of European legal unification and of a federal constitution for a united Europe. |
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