Experimental design : from user studies to psychophysics / / Douglas W. Cunningham, Christian Wallraven

• Record Nr.: UNINA9910973324503321
• Autore: Cunningham Douglas W (Douglas William)
• Pubbl/distr/stampa: Boca Raton, Fla. : , : CRC Press, , 2012
• ISBN: 9786613908896; 9780429104954; 0429104952; 9781283596442; 128359644X; 9781439865514; 1439865515
• Edizione: [1st edition]
• Descrizione fisica: 1 online resource (402 pages)
• Collana: An A K Peters book Experimental design
• Disciplina: 519.5/7
• Soggetti: Computer science - Experiments; Human-computer interaction - Experiments; Experimental design; Psychophysics; Informàtica - Experiments; Psicofísica; Disseny d'experiments; Interacció persona-ordinador - Experiments
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Front Cover; Contents; Preface; I. Introduction; 1. What Is an Experiment?; 2. Designing an Experiment; II. Response Measures; 3. The Task; 4. Free Description; 5. Rating Scales; 6. Forced-Choice; 7. Specialized Multiple Choice; 8. Real-World Tasks; 9. Physiology; III. Stimuli; 10. Choosing Stimuli; 11. Presenting Stimuli: The Psychtoolbox; IV. Data Analysis; 12. Statistical Issues; 13. Free Description, Questionnaires, and Rating Scales; 14. Forced and Multiple Choice; Bibliography
• Sommario/riassunto: This book explains the basic terminology used to discuss experiments and takes a brief look at the more than 150 year history has in psychology. It covers how to generalize from a few people to the whole population. The largest part of the book is dedicated to the most flexible, and arguably the most central, aspect of an experiment: What do the participants do? Each chapter follows the same structure and includes two examples, one from traditional psychophysics and on using computer animated facial expressions as stimuli.