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Record Nr. |
UNINA9910973213703321 |
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Autore |
Sterne Jim <1955-> |
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Titolo |
Social media metrics : how to measure and optimize your marketing investment / / Jim Sterne |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2010 |
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ISBN |
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9786612551116 |
9780470622582 |
047062258X |
9781282551114 |
1282551116 |
9780470622568 |
0470622563 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (275 p.) |
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Collana |
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New Rules Social Media Series |
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Classificazione |
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Disciplina |
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Soggetti |
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Internet marketing |
Social media - Economic aspects |
Marketing research |
Online social networks - Economic aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues |
Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index |
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Sommario/riassunto |
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more |
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