|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910969209903321 |
|
|
Autore |
Mathieson Rick |
|
|
Titolo |
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : American Management Association, c2010 |
|
|
|
|
|
|
|
ISBN |
|
9786612524493 |
9781282524491 |
1282524496 |
9780814415740 |
0814415741 |
|
|
|
|
|
|
|
|
Edizione |
[1st edition] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (305 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Branding (Marketing) |
Internet marketing |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Contents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910973177003321 |
|
|
Autore |
Sandby-Thomas Peter |
|
|
Titolo |
Legitimating the Chinese communist party since Tiananmen : a critical analysis of the stability discourse / / Peter Sandby-Thomas |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Milton Park, Abingdon, Oxon ; ; New York : , : Routledge, , 2011 |
|
|
|
|
|
|
|
ISBN |
|
1-136-96232-8 |
1-136-96233-6 |
1-282-78179-0 |
9786612781797 |
0-203-85043-2 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (241 p.) |
|
|
|
|
|
|
Collana |
|
China policy series ; ; 14 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Communism - China - History |
China Politics and government |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Book Cover; Title; Copyright; Contents; Acknowledgements; Note on transliteration; Abbreviations; Introduction; 1 Conceptualizing legitimation; 2 Analysing stability; 3 The 1989 'Beijing Spring'; 4 The 1999 'anti-Falun Gong' campaign; 5 The 2005 'anti-Japan' demonstrations; Conclusion; Appendix A: data selection; Appendix B: Newspaper articles (Chinese originals); Notes; Bibliography; Index |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
The dominant view concerning the rule of the Chinese Communist Party (CCP) is that it is simply a matter of time before it comes to an end. This view has been dominant since the pro-democracy protests in 1989 and has only been strengthened by the increasing number of protests in recent years. However, the Chinese Communist Party has continued to remain in power throughout this period and its rule appears to be secure in the short-to medium-term. As the twentieth anniversary of the military suppression of the pro-democracy demonstrations approaches, this book explains how the Chinese Communi |
|
|
|
|
|
|
|